Mercy E

Email Marketing Expert

Maggies Mall • ZZP

May 2026 - Present • 0 mos

I worked with Maggles Mall, a fragrance brand focused on creating memorable customer experiences through luxury-inspired perfume collections. The project involved developing a branded email campaign designed to promote the company’s products, strengthen customer engagement, and encourage direct purchases through a visually appealing campaign layout. One of the main challenges was presenting the fragrance collection in a way that felt elegant while still keeping the message clear and conversion-focused. To address this, I created a structured campaign with balanced visuals, compelling promotional copy, clear call-to-action placement, and mobile-responsive formatting that reflected the identity of the brand. The final campaign helped improve brand presentation, supported customer interaction, and provided the client with a more polished and professional email marketing presence tailored to their target audience.

Email Marketing & Landing Page Specialist

Veloretti • ZZP

Oct 2023 - May 2026 • 2 yrs 7 mos

I collaborated with Veloretti to create a professional landing page focused on promoting luxury perfumes and increasing customer engagement. The goal of the project was to present the brand in a visually appealing way while encouraging visitors to explore products and submit their information through a lead capture form. One of the key challenges was creating a layout that balanced product presentation with a clean customer experience. I addressed this by designing a structured landing page with organized product sections, persuasive copy, branded visuals, responsive formatting, and a simple call-to-action flow that aligned with the brand’s identity. The final project delivered a polished and mobile-friendly landing page that improved brand presentation, supported lead generation, and created a more engaging shopping experience for potential customers.

Email Automation & Klaviyo Flow Specialist

Autism Hafar • Freelance

Oct 2023 - Mar 2026 • 2 yrs 5 mos

I partnered with Autism Hafar. to build a structured email automation system that could better engage new subscribers and recover potential lost sales. The brand had traffic coming in but lacked a clear follow-up process, which meant many interested visitors were not being converted into customers. I designed and implemented a tailored Klaviyo flow setup, including a segmented welcome series and browse abandonment sequence. The welcome flow was structured to differentiate between existing customers and new subscribers, allowing for more relevant messaging and offers. For the browse abandonment flow, I created timely follow-ups that reminded visitors of products they viewed, supported by clean design and intentional call-to-action placement. Each flow was built with attention to timing, audience behavior, and brand presentation, ensuring a smooth customer journey from first interaction to purchase. The result was a more organized email system that improved engagement, strengthened customer communication, and created additional opportunities for conversion.