Mia Li

shopify development

For • Parttime

Dec 2020 - Present • 5 yrs 5 mos

Beyond my day job, I run a side hustle managing independent cross-border e-commerce sites (Shopify + TikTok). I specialize in driving integrated brand and performance growth for Shopify stores through TikTok channels, spearheading “ground-up” off-site content acquisition and on-site conversion systems. My core focus lies in fashion accessories like crystal jewelry and wearable nail art. · TikTok Omnichannel Operations & Growth: Independently plan and execute TikTok account management, short-form video content, and periodic live-stream sales of crystals and crystal accessories. · Shopify Store Setup & Optimization: Lead end-to-end implementation of Shopify sites—from product selection, theme design, and page development to payment and logistics plugin integration. · Category Content & Product Strategy: Deeply researched crystal energy aesthetics and nail fashion trends. Developed integrated “content-product” strategies aligned with category characteristics, creating hit “crystal healing sets” and “thematic nail art collections.”

gemologist

Beijing CICC Mineral, Jewelry, and Gemstone Appraisal Center • Fulltime

May 2017 - Present • 9 yrs

1. Jewelry Testing and Appraisal Utilizing advanced instruments and equipment, we conduct testing and appraisal of diamonds, gemstones, precious metals, and jewelry materials to ensure their authenticity, composition, and quality. Following standardized procedures, we verify compliance with certification requirements and issue professional appraisal reports. 2. Jewelry Valuation and Pricing We assess the value and potential market price of jewelry based on factors including composition, craftsmanship, historical background, and market demand. This work requires in-depth knowledge of international jewelry market trends to ensure appraisal results are impartial and authoritative. 3. Laboratory Testing and Analysis Using advanced equipment such as microscopes, ultraviolet spectrometers, and optical instruments, we conduct detailed analyses of jewelry's physical properties, chemical composition, and internal structure. These tests help determine authenticity and quality. 4. Jewelry Certification and Reporting Provide clients with authoritative jewelry appraisal certificates or reports detailing assessment results, including diamond 4Cs (cut, carat, color, clarity), gemstone type, weight, material, craftsmanship, and other information. These reports are essential for jewelry purchases, investments, insurance, and related processes. 5. Client Consultation and Expert Advice We offer consultation services to help consumers and jewelers understand the appraisal process, address questions regarding authenticity, value, and maintenance, and provide personalized purchasing or investment recommendations based on individual needs. 6. Jewelry Repair and Maintenance Recommendations Offer professional advice on jewelry repair or maintenance based on the specific condition of the piece. This work requires in-depth knowledge of jewelry material properties to help clients maximize the protection and preservation of their jewelry.