
Michael L
I Turn Messy CRMs Into Revenue Machines With HubSpot and AI Automation
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Portfolio
Werkervaring
Upwork
Freelance • 10 mos
Growing Agency, Data Migration and Deduplication
Feb 2026 - Jul 2026 • 5 mos
An agency migrating off Salesforce had over 40,000 contacts, half of them duplicated, outdated, or flat out wrong. Their old CRM was a graveyard of dead leads and broken deal stages. Nobody wanted to touch it, so it just kept rotting. I built a full deduplication and cleanup process, mapped every custom field to HubSpot properly, and migrated the entire database without losing a single active deal in progress. What used to be a liability became their most reliable sales tool. Sitting on a messy CRM you're afraid to touch? I've cleaned worse. Let's talk.
Local Service Business, HubSpot CMS Landing Pages
Jan 2026 - Jun 2026 • 5 mos
A home services company was paying for ads that landed on a generic contact page with a 2 percent conversion rate. Their site looked outdated, loaded slow, and gave visitors zero reason to trust them or take action. I designed custom HubSpot CMS landing pages built around a clear offer, fast load times, and forms that actually captured qualified leads instead of tire kickers. Conversion rate more than doubled within weeks of launch, and the ad spend finally started paying for itself. Sending traffic to a page that doesn't convert? Let's fix that this week.
Multi Location Franchise, Cross Platform Automation
Freelancer.com • Freelance
Dec 2025 - May 2026 • 5 mos
A franchise group was running HubSpot, WordPress, and Salesforce with zero connection between them. Every new lead had to be manually copied across three systems. Leads went cold before anyone even followed up. I built an automated flow using Make and Zapier that synced leads instantly across all three platforms, triggered follow up sequences automatically, and eliminated the manual copy paste entirely. Response time dropped from days to minutes. Still moving leads by hand between systems? Automate it and stop losing them.