Michelle Bark
CRM Systems Architect and Automation Specialist
Skills
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Werkervaring
Senior CRM & Automation Strategist
Freelancer.com • ZZP
Jan 2023 - Present • 3 yrs 4 mos
Managed end-to-end CRM implementations and workflow automations to streamline business operations and improve lead conversion rates. Key Achievements: System Integration: Successfully integrated 15+ third-party applications (Email, Calendar, Lead Forms) using Zapier and Make, reducing manual data entry by 40%. CRM Migration: Led full-scale data migrations to HubSpot and Zoho, ensuring 100% data integrity and zero downtime for the sales team. Workflow Optimization: Designed automated lead-scoring systems that increased sales team follow-up speed by 50%. Client Training: Conducted workshops for teams to ensure high adoption rates of new CRM features and reporting dashboards. My focus is always on creating "set-and-forget" systems that allow business owners to focus on growth while the technology handles the repetitive tasks.