Michelle B

Skincare Brand Founder

Vielle Beauty • ZZP

Apr 2024 - Present • 2 yrs 3 mos

Founded and scaled a clean, organic, non-toxic skincare brand, leading all content creation, brand messaging, and short form video strategy across TikTok and Instagram Reels. Create UGC style product demos, testimonial videos, lifestyle content, and ad ready assets focused on trust, relatability, and conversion. Specialized in mature, Gen X focused messaging that feels natural and authentic on camera. Hands on experience developing scripts, hooks, CTAs, and visual storytelling that align with brand voice, compliance needs, and performance goals. This founder level experience allows me to create high performing UGC for other brands with a deep understanding of what converts, what builds trust, and what resonates with real buyers.

UGC Creator & Short Form Content Strategist

Independent/Freelance • ZZP

Sep 2016 - Present • 9 yrs 10 mos

Professional content creator with 10+ years of experience creating on camera and lifestyle content across TikTok, Instagram, and YouTube, with a focus on short form, scroll stopping videos that feel natural and relatable. Over the past 2+ years, I’ve specialized in UGC for brands, creating testimonial style videos, product demos, voiceover content, webinars, and organic ad assets designed to build trust and drive conversions. Experienced in working from client briefs or loose talking points, delivering authentic, unscripted feeling content while staying on brand and on message. Strong understanding of hooks, pacing, CTAs, and what performs well for TikTok and Instagram Reels. My background in marketing and brand strategy allows me to approach UGC from both a creator and buyer mindset.