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michellez6

Michelle Z

@michellez6

Content strategy and copywriting that sounds authentically like you

Verenigde Staten
Sommige informatie wordt in het Engels weergegeven.
Over mij
Can you use AI to write copy? If you're searching on Fiverr for a copywriter, you've probably figured out AI is a good starting point, but it's not enough. It will never be truly authentic. You still need an AI writer who knows how to use great prompts and, more importantly, is a great editor. I have been writing clear, concise, and compelling copy long before AI was a thing. I know how to use AI to save time, but I can also edit your copy to ensure you are building trust and a genuine connection with your customers.... Lees meer

Skills

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michellez6
Michelle Z
offline • 
Gemiddelde reactietijd: 1 uur

Bekijk mijn diensten

Social media lange posts en artikelen
I will write strategic linkedin posts for thought leadership
VanafUS$ 300 / projectMeer informatie
Social media marketing
I will be your fractional linkedin content strategist and manager
VanafUS$ 450 / projectMeer informatie

Portfolio

Werkervaring

Freelance Writer

Zlakowski Marketing Co. • ZZP

Sep 2019 - Present • 6 yrs 8 mos

Experienced, strategic copy and content writer. Excellent at defining a value proposition, distilling complex concepts into compelling content, creating strategic content plans, and developing sales and marketing collateral. From LinkedIn posts and website copy to event marketing and presentation decks, I develop professional communications that speak to your audience. Experience across multiple industries including healthcare, SaaS, technology, associations, and more. • Continua Systems, medical device company: Created and executed LinkedIn engagement strategy including researching relevant industry trends for post ideas, writing copy, and designing images. • Optimize Health, SaaS remote patient monitoring company: Managed and executed content calendar, including idea generation, research, and writing whitepapers, resource guides, and newsletters to drive organic traffic and SEO; topics included patient engagement, social determinants of health, and medication adherence. • IGC Pharma, cannabis-based pharma company: Distilled complex clinical trial results into compelling, easy-to-read press releases, financial documents (8K, 10K), and investor presentations. • Excellence in ABA, behavioral health start-up: Developed and executed business plan including website content, sales decks, and marketing collateral to launch behavioral health business. • CareJourney, healthcare SaaS analytics company: Developed sales and marketing collateral, including sales decks, marketing and trade show brochures, and email campaigns. • Council for Insurance Agents and Brokers: Conducted research to understand external media presence of competitive and adjacent associations; developed recommendations for improving external presence including frequency and type of social media posts to maximize engagement.

Director, Client Services

WOLTERS KLUWER HEALTH • Fulltime

Aug 2009 - Sep 2018 • 9 yrs 1 mo

• Served as member of the Learner's Digest Executive Team, which set and executed strategy for the division. • Managed $12 million in strategic partnerships with preeminent medical societies, including American College of Cardiology, American Diabetes Association, and American Psychiatric Association. • Developed and executed marketing and sales strategy for co-branded educational materials, including event marketing at large medical conferences. • Managed execution of client marketing plans, including e-mail, direct mail, and Google retargeting with clients. • Created sales strategy for Learner’s Digest SaaS medical education products, including pricing strategy, pitch decks, and sales training through new Wolters Kluwer sales channel; sold $500K during pilot period. • Led team of project managers responsible for executing client projects and overall satisfaction. Oversaw product line growth from $2M to $10M in organic growth of existing clients and onboarding new clients. • Led cross-functional teams responsible for delivering co-branded medical education projects with society partners, including defining project specifications, marketing, trade show coordination, content delivery, education, technology, e-commerce, and distribution.