Midey

Shopify Expert | Shopify Store Development & Growth

Freelancing Career • ZZP

Aug 2023 - Present • 2 yrs 11 mos

I work as a Shopify expert providing end-to-end Shopify solutions for online businesses. My role involves planning, developing, and improving Shopify stores with a strong focus on usability, speed, and sales performance. I help clients launch new Shopify stores and transform underperforming stores into high-converting eCommerce platforms. My expertise covers Shopify store development, homepage and product page optimization, Shopify SEO implementation, and conversion-focused design strategies. I have supported Shopify dropshipping stores and branded online stores by improving store structure, navigation, and checkout experience to increase customer engagement and revenue. In addition, I manage Shopify app integrations, payment and shipping setup, store audits, and ongoing optimization to ensure scalability and long-term growth. I prioritize performance, mobile optimization, and SEO-ready store architecture in every project.

Shopify Store Redesign Specialist

Freelance Web Designer • ZZP

May 2023 - Present • 3 yrs 2 mos

I specialize in redesigning existing Shopify stores to improve visual appearance, navigation structure, and conversion performance. My focus is to transform outdated or poorly performing stores into professional e-commerce websites that build customer trust and encourage more purchases.

Email Marketing Specialist (Klaviyo)

Klaviyo • Freelance

Feb 2023 - Present • 3 yrs 5 mos

I help eCommerce brands grow revenue through strategic email marketing campaigns built on Klaviyo. My work covers full flow setup including welcome series, abandoned cart recovery, post-purchase sequences, and win-back campaigns designed to re-engage inactive customers. I segment audiences based on purchase behavior, engagement levels, and customer lifecycle stage to ensure every email reaches the right person at the right time. I also design and write email copy that balances brand voice with conversion-focused messaging. Beyond automation, I run A/B tests on subject lines, send times, and content layouts to continuously improve open and click-through rates. I monitor deliverability and list health to keep campaigns performing well over time. My focus is on turning email into a consistent revenue channel rather than just a notification tool, helping brands build stronger relationships with their customers while driving repeat sales.