Ammad

UX UI Designer

webwiz • Fulltime

Nov 2022 - Jan 2026 • 3 yrs 2 mos

Key Achievements: End-to-End Design: Led the complete redesign of 10+ client websites and mobile apps, resulting in a 30% average increase in user retention and a 25% boost in conversion rates post-launch. User Research & Testing: Conducted comprehensive user research, including 50+ user interviews and A/B testing, to validate design concepts and ensure solutions met both user needs and business goals. Wireframing & Prototyping: Developed interactive prototypes and wireframes using Figma, reducing design revision time by 20% and streamlining the handoff process to developers. Design Systems: Created and maintained scalable design systems and component libraries to ensure brand consistency and accelerate the design process for future projects. Client Collaboration: Worked directly with clients to gather requirements, present design iterations, and secure stakeholder buy-in, achieving a 95% client satisfaction rate.