Mohsin Faraz

Sr Principal Product UX/UI Designer

xiQ

Aug 2020 - Oct 2023 • 3 yrs 2 mos

Sr Principal Product UX/UI Designer – xiQ As a Sr Principal Product UX/UI Designer at xiQ, I lead the design strategy and execution of complex, data-driven products, focusing on delivering intuitive and high-impact user experiences. I collaborate closely with product managers, engineers, and stakeholders to translate business goals into scalable, user-centered design solutions. My role involves driving design systems, improving usability across platforms, and ensuring consistency in visual language and interaction patterns. I also mentor design teams, establish UX best practices, and play a key role in aligning design with AI-driven insights, helping xiQ deliver smarter and more personalized user experiences. Professional History Previously, I worked as a Lead UX/UI Designer at a fast-growing SaaS company, where I redesigned the core product experience, resulting in improved user engagement and streamlined workflows. I led cross-functional initiatives to unify design systems and enhance product usability across web and mobile platforms. Key Achievement Successfully led the redesign of xiQ’s flagship product interface, improving user engagement by over 35% and reducing user friction through a data-driven UX approach. Established a scalable design system that accelerated product development cycles and ensured consistency across multiple products.

Sr. UX/UI Designer

Smash Cloud Media

Sep 2015 - Aug 2020 • 4 yrs 11 mos

Sr UX/UI Designer – Smash Cloud As a Sr UX/UI Designer at Smash Cloud, I am responsible for crafting intuitive, user-centered digital experiences across web and mobile platforms. I work closely with product managers, developers, and stakeholders to translate complex requirements into clean, functional, and visually engaging interfaces. My role includes leading design processes from research and wireframing to high-fidelity UI and prototyping, ensuring a seamless user journey and consistent design language across all products. I also contribute to improving design systems, optimizing user flows, and enhancing overall usability to support business growth and user satisfaction. Professional History Previously, I worked as a UX/UI Designer at a digital agency, where I handled multiple client projects across industries such as SaaS, e-commerce, and startups. I was responsible for delivering modern, conversion-focused designs and collaborating with cross-functional teams to bring ideas to life. Key Achievement Led the redesign of a core Smash Cloud product, resulting in a 30% increase in user engagement and improved task completion rates. Developed and standardized a design system that improved team efficiency and ensured consistency across multiple product interfaces.