
Monika B
ECommerce Expert Brand Marketing Strategist
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Senior shopify expert
Shopify • Parttime
Oct 2021 - Nov 2025 • 4 yrs 1 mo
Working as a Senior Shopify Expert at shopify development team, leading client-facing projects from lead to launch — combining strategy, design, and conversion optimization to build brand-focused Shopify stores that actually sell. Act as the primary point of contact for clients — understanding business goals and translating them into effective Shopify solutions Design and develop custom, brand-focused Shopify stores optimized for both aesthetics and conversions Build and manage the end-to-end Shopify ecosystem — themes, custom apps, integrations, and checkout flows Guide clients on sales strategy, positioning, and how to turn store traffic into consistent revenue Identify conversion gaps and implement CRO improvements across the customer journey Manage project scope, timelines, and client communication from lead generation through project delivery Advise clients on marketing fundamentals (ads, email, product storytelling) to support long-term store growth