VERA M

Publishing & Distribution Specialist

Draft2Digital • Freelance

May 2025 - Present • 1 yr 2 mos

Experienced Draft2Digital Publishing and Distribution Specialist with hands-on expertise helping independent authors format, publish, and distribute ebooks across major retail platforms including Apple Books, Barnes & Noble, Kobo, Google Play Books, and public libraries via OverDrive. Skilled in manuscript formatting for ebook conversion, ensuring clean, professional, and error-free formatting across multiple device types and reading platforms. Proficient in managing wide distribution strategy, helping authors expand beyond Amazon-exclusive publishing (KDP Select) to reach broader, more diverse reader audiences across international retail channels. Knowledgeable in Draft2Digital's universal book links, pre-order setup, series management, and metadata optimization to improve discoverability across every connected retail platform simultaneously. Experienced coordinating pricing strategy, royalty tracking, and sales reporting across multiple distribution channels to help authors monitor performance and make informed publishing decisions. Skilled in aligning wide distribution strategy with marketing efforts across TikTok (BookTok), Amazon KDP, and author websites to ensure consistent branding and messaging across every retail touchpoint. Comfortable troubleshooting formatting errors, retailer-specific submission requirements, and metadata inconsistencies to ensure smooth, successful publishing across the entire Draft2Digital distribution network. Strong understanding of the benefits of wide publishing versus exclusive platforms, helping authors make strategic decisions about where and how to distribute their catalog for maximum long-term revenue and audience growth. Focused on providing authors with a reliable, professional publishing and distribution partner that simplifies the technical side of wide ebook publishing while supporting broader marketing and sales strategy.

Store Manager (Author & Publishing Clients)

Shopify • Freelance

Feb 2025 - Present • 1 yr 5 mos

Experienced Shopify Store Manager specializing in building, optimizing, and managing ecommerce storefronts for independent authors, self-published writers, and publishing brands selling books, ebooks, and author merchandise directly to readers. Skilled in full Shopify store setup including theme customization, product page design, checkout optimization, and mobile-responsive layouts to create a seamless, conversion-focused shopping experience. Experienced in product listing creation for physical books, signed editions, ebook bundles, and branded merchandise such as apparel, bookmarks, and reading accessories. Proficient in integrating Shopify with email marketing platforms, discount code strategy, abandoned cart recovery flows, and upsell/cross-sell apps to increase average order value and repeat purchases. Knowledgeable in Shopify SEO best practices, including product title optimization, meta descriptions, and site structure to improve organic search visibility for author brand storefronts. Skilled in setting up direct-to-reader sales funnels that reduce dependency on third-party retailers, helping authors retain higher profit margins and build direct customer relationships. Experienced coordinating Shopify storefronts with TikTok Shop, Amazon KDP, Etsy, and Gumroad to create a unified, cross-platform sales ecosystem for author businesses. Comfortable managing inventory tracking for print-on-demand and self-fulfilled orders, syncing with fulfillment partners, and troubleshooting checkout or payment gateway issues. Strong understanding of building author brand identity through consistent visual design, compelling product photography presentation, and persuasive product copywriting tailored to genre-specific reader audiences. Focused on creating scalable, professional Shopify storefronts that support long-term author business growth, direct sales strategy, and stronger reader-to-brand relationships beyond traditional retail marketplaces.

KDP Marketing Specialist

Amazon • Freelance

Feb 2025 - Present • 1 yr 5 mos

Detail-oriented Amazon KDP (Kindle Direct Publishing) Marketing Specialist with hands-on experience helping independent authors optimize book listings, improve discoverability, and increase sales rank across Amazon's competitive marketplace. Skilled in Amazon keyword research, backend keyword optimization, category selection, and metadata strategy to improve organic search ranking for both ebooks and paperback listings. Experienced in crafting compelling, conversion-focused book descriptions using persuasive copywriting techniques, emotional hooks, and genre-specific formatting to increase click-through and purchase rates. Proficient in analyzing Amazon Best Seller Rank (BSR) trends, competitor positioning, and pricing strategy to help authors maximize visibility during new releases, price promotions, and Kindle Unlimited campaigns. Knowledgeable in Amazon Advertising (Amazon Ads) fundamentals, including sponsored product campaigns, keyword bidding strategy, and ACOS optimization to drive profitable ad spend for book launches. Manage full KDP publishing workflows including manuscript formatting, cover upload specifications, series linking, and pre-order setup to ensure smooth, error-free launches. Experienced coordinating cross-platform promotion by aligning Amazon listings with TikTok (BookTok) content, Shopify storefronts, and email marketing funnels to build a cohesive sales pipeline. Strong understanding of Kindle Unlimited page read strategy, review generation tactics within Amazon's guidelines, and long-term catalog growth strategies for authors building a backlist. Comfortable working across genres including romance, fantasy, self-help, business, and nonfiction, tailoring keyword and category strategy to each niche's unique reader search behavior. Focused on data-driven decision-making, continuously monitoring performance metrics and adjusting listing optimization, pricing, and promotional timing to support sustainable, long-term book sales growth for indepen