Apurbo

Local SEO Specialist

Self Employed • Fulltime

Jun 2024 - Present • 2 yrs 1 mo

Local SEO Specialist with 2+ years of experience helping local businesses improve their online visibility, Google Maps rankings and lead generation through strategic Local SEO campaigns. I have worked with digital marketing agencies and international businesses, including education consultancy brands, to strengthen their presence in local search results and attract more qualified customers. My expertise includes Google Business Profile (GBP) optimization, Google Maps SEO, local keyword research, citation building, NAP consistency management, on-page SEO, image SEO, competitor analysis, reputation management, local content optimization, technical SEO audits and performance tracking. Throughout my career, I have optimized and managed numerous Google Business Profiles across multiple industries, helping businesses achieve higher visibility in local search results. I have successfully improved rankings for competitive local keywords, increased Google Maps exposure, enhanced business profile engagement and contributed to organic traffic growth through data-driven SEO strategies. I am experienced in creating SEO-friendly content, optimizing service pages, developing local landing page strategies, improving website relevance for location-based searches, and implementing structured SEO processes that align with Google's best practices. My work also includes image optimization, citation audits, local link-building support, review management strategies and ongoing performance monitoring. I continuously stay updated with Google's latest algorithm changes, Local SEO trends, and search engine best practices to deliver sustainable long-term results. My goal is to help businesses increase visibility, generate more leads and build a stronger local presence through effective and ethical SEO techniques.