Majid K

Marketing Automation Specialist

Upwork • ZZP

Jan 2021 - Present • 5 yrs 4 mos

I help brands grow through data-driven marketing, precise analytics, and automation systems that deliver measurable impact. Over the past 5 years, I’ve led marketing transformation projects across SaaS and eCommerce, building full-funnel tracking ecosystems with GA4, GTM (Web + Server), BigQuery, Looker Studio, and CRM platforms like HubSpot and GoHighLevel. My focus is on turning fragmented data into actionable insights that drive acquisition, retention, and profitability. At API Layer, I built a unified marketing intelligence system that connected GA, Google Ads, Meta Ads, and Stripe data in BigQuery, enabling real-time insights and scaling paid signups by 1100% while improving ROAS to 5.97x. At Storage Treasures, I implemented an end-to-end GA4 and GTM tracking infrastructure, ensuring 100% data accuracy between CRM and frontend analytics, improving attribution clarity, and enabling double-digit ROI gains. At The Longevity Store, I directed a complete tracking rebuild across Shopify, GA4, Stape, and TripleWhale, achieving 98% GA–Shopify parity, improving ROAS to 1.04x, and contributing to €85.7K in attributed sales. My strength lies in bridging marketing and data, optimizing paid media performance, automating workflows through Zapier and n8n, and creating scalable analytics frameworks that turn data into business growth. If your goal is to unify tracking, optimize ad performance, or build automated, insight-driven systems, I’d be happy to connect.

Marketing Specialist

longevitymegastore • Freelance

Mar 2025 - Nov 2025 • 8 mos

Transformed tracking and attribution by integrating GA4, GTM (web and server-side), Shopify, and ad platforms, including Google Ads, Meta Ads, and TikTok Ads, into a cohesive analytics framework. Resolved key data inconsistencies, ensuring 98% data parity between GA4 and Shopify, and established a single source of truth for performance reporting. Developed real-time dashboards in TripleWhale, boosting ROAS to 2.2x and generating €200,000 in extra sales from €82,500 monthly ad spend over 6 months using targeted lifecycle email flows aligned with attribution strategy.

Performance Marketing Expert

StorageX • Freelance

May 2023 - Oct 2025 • 2 yrs 5 mos

Increased total revenue by $459,580, bringing overall revenue to $9.71M by driving 41,486 transactions and achieving an average purchase value of $234.10. Boosted user engagement with a 0.82% improvement in key event rate and 1.2% growth in average purchase revenue per user. Optimized marketing efforts by integrating offline conversions into Google Ads, Meta Ads, and Klaviyo using Zapier, resulting in a 5.7% increase in e-commerce purchases despite a 5.7% drop in overall web sessions. Maximized traffic sources, focusing on direct traffic, Google Ads, and Klaviyo to acquire 430,000 users and drive 3.1 sessions per user. Improved ad performance by refining campaigns in Google CPC, Bing, and Klaviyo, increasing high-value actions, and generating significant leads.