
MST FATEMA
Paid Social and Performance Marketing Specialist
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Performance Marketing Specialist
Self Employed • Freelance
Dec 2022 - Present • 3 yrs 8 mos
Designed, executed, and scaled performance-driven Meta (Facebook & Instagram) ad campaigns for Shopify e-commerce brands to optimize ROAS and lower customer acquisition costs (CPA). Key Responsibilities & Achievements: • Managed Advantage+ Shopping Campaigns (ASC+) and full-funnel strategy (TOF Prospecting to BOF Retargeting). • Implemented Dynamic Creative Testing (DCT) frameworks to test ad copies, headlines, and hooks. • Audited Meta Pixel and Conversion API (CAPI) configurations to ensure accurate data attribution. • Provided CRO suggestions on Shopify product pages to improve add-to-cart and conversion rates. • Consistently optimized campaigns to achieve sustainable ROAS growth for direct-to-consumer (DTC) stores.