M Usman

Performance Marketing Specialist

Able to Thrive • Freelance

Dec 2023 - Present • 2 yrs 7 mos

I specialize in performance marketing, helping brands scale their revenue through data-driven paid advertising strategies. I manage and optimize campaigns across Meta Ads and Google Ads to generate high-quality leads and profitable conversions. • Performance-based campaign strategy and funnel planning • Meta Ads (Facebook & Instagram) lead generation and conversion campaigns • Google Ads search, display, and retargeting campaigns • Conversion tracking setup (Pixel, GA4, GTM) • A/B testing creatives, landing pages, and ad copies • Scaling profitable campaigns while maintaining strong ROAS • Data analysis and continuous optimization to reduce CPA Helped multiple businesses generate consistent leads and sales through high-converting advertising strategies and advanced audience targeting.

Digital Advertising Specialist (Google Ads & Meta Ads)

Surepaint • Freelance

Feb 2021 - May 2023 • 2 yrs 3 mos

I specialize in creating and managing high-performing advertising campaigns on Google Ads and Meta Ads (Facebook & Instagram). I help businesses generate qualified leads, increase conversions, and scale their revenue through data-driven strategies. • Campaign planning, setup, and optimization for Google Ads and Meta Ads • Audience research, targeting, and retargeting strategies • Conversion tracking setup and performance analysis • A/B testing creatives and ad copies for better ROI • Lead generation and eCommerce campaign management • Budget optimization to maximize ROAS and reduce CPA Worked with multiple international brands and service businesses to improve their online visibility and increase sales through strategic digital advertising.