Mudiyanse

AI Marketing Automation Lead

Jun 2025 - Apr 2026 • 10 mos

Independently designed, built and deployed a complete AI-powered marketing and sales system for a real estate property business in Sri Lanka — handling everything from technical architecture through to campaign strategy and execution. ✦ Built a live conversational AI sales agent — 24/7 lead engagement, automated property enquiry handling, visitor contact capture and intent-based lead qualification across multiple buyer personas ✦ Integrated HubSpot CRM — every conversation automatically creates or updates a contact with lead score (Hot / Warm / Cold), session data and full conversation summary synced in real time ✦ Connected Google Analytics API — custom conversion events track chat opens, lead captures and engagement depth with personalised agent responses based on visitor traffic source ✦ Deployed full backend infrastructure — Node.js REST API, SQLite database, session management, rate limiting and Nginx reverse proxy on a cloud VPS ✦ Built a fully branded chat frontend with custom UI design and brand-matched color scheme ✦ Ran Google Search Ads — full GTM container setup, GA4 property configuration and custom conversion tracking for lead events ✦ Managed TikTok Ads and Facebook Ads targeting Sri Lankan diaspora audiences in UAE, Kuwait and Saudi Arabia — focused on the 35–44 homebuyer segment ✦ Integrated Microsoft Clarity — heatmaps, session recordings and user behaviour analytics for landing page optimisation ✦ Built and maintained the property WordPress website with custom PHP snippets and GTM integrations ✦ Achieved full-funnel visibility — from first ad click through AI conversation to CRM contact creation and pipeline entry

Digital Marketing Executive

Apr 2024 - Jun 2025 • 1 yr 2 mos

Managed end-to-end digital marketing and student recruitment for one of Sri Lanka's leading aviation, maritime and engineering higher education institutions — running all paid and organic digital activity across intake seasons. ✦ Planned and executed Meta Ads campaigns (Facebook and Instagram) targeting prospective students by age, interest and location during intake periods ✦ Managed Google Search Ads for course-specific keywords across aviation, maritime, engineering and business degree and diploma programmes ✦ Produced a full social media content calendar — posts, stories, reels and video content for brand awareness and student community engagement ✦ Built and optimised course landing pages for enquiry conversion — coordinating with design teams for ad creatives and page layouts ✦ Managed the institutional WordPress website — course pages, faculty profiles, news updates and event announcements ✦ Configured Google Analytics 4 and GTM — tracking student enquiry form submissions and engagement as conversion events ✦ Ran email marketing campaigns for prospective student nurturing, open-day invitations and application deadline reminders ✦ Managed organic SEO — optimising course pages for search visibility and local search presence ✦ Coordinated digital promotion for on-ground open-day events and graduation ceremonies ✦ Prepared monthly campaign performance reports for management — covering reach, enquiry volume, cost per lead and intake conversion rates Focused on building brand visibility and driving consistent course enquiry volume across Sri Lanka for a prestigious multi-discipline higher education institution.

e-Commerce Marketing Executive

Dec 2022 - Mar 2024 • 1 yr 3 mos

Managed digital marketing for a leading Sri Lankan herbal and natural products FMCG brand with a strong Ayurvedic heritage — handling brand awareness, product promotions and e-commerce performance across digital channels. ✦ Managed Facebook and Instagram Ads campaigns for product promotions targeting health-conscious, wellness and Ayurvedic lifestyle consumer segments ✦ Handled the full organic social media content calendar — product launches, brand storytelling, ingredient education and seasonal campaign content ✦ Managed e-commerce product listings and digital merchandising across online retail platforms — optimising product descriptions, images and categories ✦ Coordinated influencer and content creator campaigns for product awareness across lifestyle and wellness niches ✦ Managed Google My Business presence and local search visibility for retail and distribution touchpoints ✦ Ran seasonal digital campaign planning for Ayurvedic product lines — New Year, Vesak and Christmas promotional periods ✦ Tracked and reported campaign performance — weekly and monthly reports covering reach, engagement, CTR and conversion metrics ✦ Managed YouTube channel content and video campaign promotions for product education ✦ Coordinated with the design team for ad creatives, packaging visuals and digital brand assets ✦ Supported new product launch campaigns from teaser content through to post-launch performance tracking Focused on strengthening digital brand presence and driving e-commerce and retail sales growth for a trusted heritage herbal lifestyle brand in a competitive FMCG market.