Arsal S.

Founder & CEO, Creative Director

Mas Studio • ZZP

Dec 2020 - Present • 5 yrs 5 mos

• Delivered 1000+ creative projects across travel, food, e-commerce, tech, and lifestyle industries. • Managed full business operations, including client acquisition, pitching, project management, creative direction, sales, client communication, and post-project support. • Created branding, editorial, and social media visuals that boosted clients’ online engagement. • Created strategic social media ads, visual storytelling, and professional grid layouts tailored to brand identity and audience engagement. • Produced informational and engaging reels and posts aligned with clients’ brand tone and audience preferences. • Collaborated closely with clients to understand their vision and translate it into effective, customized design solutions. • Leveraged client feedback and industry trends to continuously refine design approaches and enhance creative outcomes. • Trained and mentored junior designers and freelancers, fostering creative growth and quality control. • Implemented feedback loops and revision processes to ensure client satisfaction and high-quality deliverables. • Built and maintained professional networks that contributed to business growth and new client acquisition.

Creative Partner | Freelance

Arnold Ash • Freelance

Dec 2021 - Dec 2025 • 4 yrs

• Partnered directly with the CEO to design and deliver high-quality visual assets for client presentations, reports, and business communications. • Created brand-consistent digital and social media content that strengthened the company’s professional presence. • Translated strategic direction from leadership into clear, engaging visuals that supported business development and client relations.

Creative Partner | Freelance

JGOOT, LLC • Freelance

Oct 2021 - Dec 2025 • 4 yrs 2 mos

• Designed a comprehensive travel guidebook and marketing materials that contributed to significant business growth. • Acted as designer, personal assistant, and project coordinator, liaising directly with leadership to align creative output with business goals. • Delivered dozens of creative projects, including social media visuals and large-scale marketing assets on tight deadlines.