
Muhammad Ateeq
Google Ads PPC Expert and Digital Marketing Specialist
Skills

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Werkervaring
Digital Marketing Expert | Google Ads
Vormand PVT LTD • Fulltime
Dec 2020 - Feb 2025 • 4 yrs 2 mos
4+ Years Experience | Call Ads & Lead Generation Specialist I helped service-based businesses generate high-intent inbound calls and qualified leads through strategic Google Ads campaigns. What I Did: • Managed full-cycle Google Ads campaigns with budgets up to $10,000+ • Specialized in call-focused campaigns and lead generation strategies • Built high-converting campaigns for telecom, internet, insurance, energy & local services Campaign Strategy: • Developed intent-based keyword structures (broad, phrase, exact) • Implemented strong negative keyword frameworks to reduce wasted spend • Wrote high-converting, policy-compliant ad copy for competitive niches Optimization & Growth: • Performed daily optimizations (bids, targeting, devices, audiences) • Ran A/B tests on ads and landing pages to improve conversions • Reduced CPC while increasing call volume and lead quality Tracking & Tools: • Set up conversion tracking and call tracking systems • Used SEMrush, Ahrefs & Keyword Planner for research and scaling Results: Delivered consistent ROI by turning ad spend into real calls, leads, and business growth.