Mian Irfan

Ad Monetization & Mediation Expert

Google • ZZP

May 2024 - Present • 2 yrs 1 mo

Specialized in maximizing app revenue by optimizing ad placements and implementing advanced Ad Mediation strategies (e.g., AppLovin MAX, IronSource, or AdMob Mediation). Successfully increased eCPM and Fill Rates across a large portfolio of apps by analyzing user behavior and properly timing ad triggers. Expert in integrating various ad formats, including App Open, Adaptive Banners, Interstitials, and Rewarded Video ads, while maintaining a high-quality user experience. Implemented A/B testing for ad placements to identify the most profitable configurations without impacting app retention. Managed complex waterfall and bidding setups to ensure maximum competition among ad networks, leading to significantly higher daily earnings. Ensured 100% compliance with Google Play and AdMob policies to prevent account flags or revenue deductions across 500+ projects.

Senior Android Developer & Product Manager

Google Developers • ZZP

Jul 2019 - Present • 6 yrs 11 mos

Successfully developed, optimized, and deployed over 500 Android applications for a diverse range of global clients. Expert in the full mobile development lifecycle, from conceptualizing UI/UX designs to managing complex releases on the Google Play Console. Proven track record of building revenue-generating products using various monetization models, including advanced ad integration and in-app purchases. Specialized in integrating robust backend systems and cloud infrastructures, specifically leveraging Google Cloud Services for app security and data handling. Proficient in modern development workflows, utilizing high-performance hardware and 32GB RAM environments to ensure rapid delivery of clean, scalable code. Maintained a high standard of quality across all 500+ projects, ensuring compatibility with the latest Android OS versions and hardware specifications.