Mukta

Google Ad Grants Campaign Management Specialist

Angel View Crippled Children's • Freelance

Mar 2026 - Present • 6 mos

When I started managing this nonprofit Google Ad Grants account, the campaign performance was low. Monthly ad spend was under $1,000, some ads were disapproved due to Google policy issues, and the campaign was generating very few conversions. I reviewed the account, fixed campaign and policy-related issues, restructured the campaigns, and optimized keywords, ads, targeting, bidding, and conversion tracking. I have managed this account for the past 6 months, continuously monitoring and optimizing the campaigns. Day by day, the performance has improved, and I am currently managing and optimizing the account. In August 2026, the campaigns generated 8.77K impressions, 657 clicks, and 379 conversions, with $3.98K in ad spend.

Google Ad Grants Campaign Setup & Conversion Tracking

GlobalGiving

Dec 2025 - Present • 9 mos

Completed a one-time Google Ad Grants project for a nonprofit organization. I created and set up 5 Google Ad Grants campaigns based on the organization’s goals and Google Ad Grants requirements. I handled keyword research, campaign structure, ad groups, ad copy, targeting, bidding, and ad extensions. I also set up conversion tracking to measure important actions and help the nonprofit track campaign performance accurately. The project was completed as a one-time setup, with the campaigns and tracking properly configured and ready for ongoing management.

Google Ad Grants Campaign & Tracking Specialist

Tu Organics Foundation

Jul 2026 - Jul 2026 • 0 mos

Set up 4 Google Ad Grants campaigns for a nonprofit organization based on its goals and Google Ad Grants requirements. I handled campaign structure, keyword research, ad copy, targeting, bidding, and ad extensions. I also set up conversion tracking using Google Ads, GA4, and Google Tag Manager to accurately measure important actions. After the setup, I continued to manage and optimize the campaigns for several months, monitoring performance and making regular improvements to increase relevant traffic and conversions.