
Mostakim Mukul
Web Analytics and Conversion Tracking Specialist
Skills

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Portfolio
Werkervaring
Google Ads and GTM Specialist
Marketing Agency | Mickerly
Oct 2024 - Present • 1 yr 7 mos
As a Google Ads GTM Specialist, I have managed the full analytics setup and tracking implementation process for eCommerce stores, service-based businesses, and marketing agencies. My key responsibilities included: Implementing and migrating Google Analytics 4 (GA4) properties, Setting up custom event tracking and cross-domain tracking via Google Tag Manager (GTM), Configuring Facebook Conversion API (CAPI) and Pixel tracking for accurate conversion data, Enabling enhanced e-commerce tracking and server-side tagging, Troubleshooting data discrepancies and improving tracking accuracy across ad platforms, Through these projects, I’ve helped clients gain precise insights, improve ad attribution, and , increase their conversion rate accuracy by over 90%.
Conversion Tracking Specialist
Fashion Shop • Freelance
May 2025 - Jan 2026 • 8 mos
Worked as a Digital Analytics & Conversion Tracking Specialist for a fashion eCommerce store. Implemented GA4, GA4 migration, custom event tracking, enhanced eCommerce tracking, cross-domain tracking, and Data Layer implementation. Configured GTM browser & server-side containers for server-side tracking, first-party data, and cookie consent compliance. Set up Google Ads conversion tracking, enhanced conversions, phone call & offline conversions, and UTM tagging. Integrated Facebook CAPI, TikTok, Snapchat, Pinterest APIs, plus LinkedIn, Pinterest, and Taboola tracking. Managed Bing Ads tracking, Google Data Studio dashboards, and fixed broken tags. Delivered data-driven insights to optimize ROI, campaigns, and eCommerce conversions.