
Murray F
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Performance Creative Director & Lead Strategist
OwnAI • ZZP
Apr 2024 - Present • 2 yrs 1 mo
Lead strategist responsible for developing the '70% Visual Difference' framework to combat creative fatigue on Meta and TikTok. I specialize in high-velocity ad production for the Beauty, Health, and Wellness sectors, utilizing an advanced AI stack to deliver commercial-grade visual assets. Key Achievements: Developed the Alpha Batch™ system to solve performance plateaus for premium E-commerce brands. Engineered 'DNA Audits' that identify competitor market gaps and sensory psychological triggers. Implemented creative rotation roadmaps that lowered CPMs and stabilized ROAS for high-growth accounts.
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dean_sprague

Thailand
I've ordered similar products from other vendors in the past, but was not expecting the quality of product that Murray F delivered. He went well-beyond the task required and delivered incredibly professional and insightful content for copy that I had been looking for. I highly recommend Murray F for...
