Hamza Yasin

Designer & Full Stack Developer

NextGen Professional • ZZP

Feb 2026 - Present • 3 mos

I am a UI/UX Designer and CRM Specialist focused on building custom web applications and smart automation systems. I design clean, intuitive user experiences while developing powerful CRM solutions that streamline workflows and improve business efficiency. My approach blends user-centered design with scalable automation to create products that are both visually engaging and highly functional. From concept to execution, I help businesses transform complex processes into simple, effective digital experiences.

Senior UI UX Designer

Saeedan Tech Pvt Limited • Fulltime

Dec 2019 - Present • 6 yrs 5 mos

As a Senior UI/UX Designer at Saeedan Tech Pvt Limited, I led the design process for complex SaaS applications under the guidance of the UX Lead, focusing on creating intuitive, visually appealing, and highly functional interfaces. I ensured a seamless user experience by balancing aesthetics with usability, delivering designs that consistently exceeded user expectations. Key Responsibilities: ⦿ Led end-to-end UI/UX design for enterprise SaaS products, emphasizing intuitive, data-driven experiences. ⦿ Conducted in-depth user research, usability testing, and heuristic evaluations to optimize user satisfaction. ⦿ Designed high-fidelity prototypes and interactive workflows using Figma for enterprise clients. ⦿ Developed and maintained a comprehensive design system, improving team collaboration and design consistency. ⦿ Mentored junior designers and promoted UX best practices, accessibility standards, and design thinking across projects. Achievements: Reduced user onboarding friction by 40%. Increased feature adoption rates by 20%.

UI UX Designer

ExpertsCloud Pvt limited • Fulltime

Jan 2016 - Jan 2020 • 4 yrs

As a UI/UX Designer at ExpertsCloud, a software house in Lahore, I worked from Jan 2016 to Jan 2022 under the guidance of the UX lead. My role involved spearheading the design process to create intuitive and visually appealing application interfaces, ensuring a seamless user experience. I focused on both functionality and aesthetics, crafting designs that exceeded user expectations My key responsibilities: ⦿ Led UI/UX design for complex SaaS products, focusing on creating intuitive, data-driven experiences. ⦿ Conducted user research and heuristic evaluations to improve usability and user satisfaction. ⦿ Designed high-fidelity prototypes for enterprise clients using Figma. ⦿ Established and documented a new design system, improving collaboration and consistency across teams. ⦿ Trained new designers and assisted in implementing UX best practices and accessibility standards. Result: Reduced user onboarding friction by 40% and increased feature adoption rates by 20%.