Jennifer

Social media management software

Hootsuite • Freelance

Aug 2022 - Jan 2026 • 3 yrs 5 mos

Key Responsibilities: Develop and execute social media strategies aligned with business goals. Create, curate, and schedule high-quality content for Facebook, Instagram, LinkedIn, Twitter, TikTok, and other platforms. Manage paid social media campaigns including ad creation, targeting, and performance tracking. Monitor social media channels, engage with the audience, respond to comments/messages, and build community. Analyze performance metrics using tools like Meta Business Suite, Google Analytics, Hootsuite, Buffer, or Sprout Social. Collaborate with the marketing, design, and content teams to maintain brand consistency. Stay updated with latest social media trends, tools, and best practices Generate monthly reports on KPIs, engagement, and campaign ROI

Enterprise social media management, brand campaigns

Sprinklr • Parttime

Oct 2024 - Jul 2025 • 9 mos

Develop, implement, and optimize social media strategies that align with overall business and marketing goals Create, curate, and schedule engaging, on-brand content across platforms including Facebook, Instagram, LinkedIn, Twitter, TikTok, and emerging channels Plan, execute, and monitor paid social media campaigns, optimizing targeting, creative assets, and budget to maximize ROI. Actively manage social media communities by responding to comments/messages, engaging followers, and fostering brand loyalty Track, analyze, and interpret performance metrics using tools like Meta Business Suite, Google Analytics, Hootsuite, Buffer, or Sprout Social to drive data-backed decisions Collaborate closely with marketing, design, and content teams to ensure consistent brand messaging and visual identity across all channels Stay ahead of social media trends, platform updates, and best practices to continuously improve engagement and reach Prepare monthly performance reports, highlighting KPIs, audience growth, engagement, and campaign insights for stakeholders