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Mwikali
@mwikali124
Data Analyst and Marketing Strategist
Kenia
Engels, Frans
Over mij
A data-driven strategist with 10 years of expertise, I bridge rigorous research and creative marketing. My BSc in Nursing (University of Nairobi, 2016) instilled an evidence-based approach I apply to SPSS analysis, dissertation guidance, and research. I translate these analytical skills into high-impact social media strategies for TikTok, FB, and IG, crafting UGC campaigns and targeted ads backed by data. Certified in Meta Marketing Science, Google Data Analytics, and AI Essentials, I ensure cutting-edge, measurable results. Let's turn insight into impact.
Skills
Mwikali
offline •
Bekijk mijn diensten
Social media strategie
I will do spss python research usergeneratedcontent marketing socialmedia
Werkervaring
Independent Research & Marketing Consultant
Precision Insights Consultancy • Fulltime
Dec 2024 - Present • 1 yr 5 mos
Founded my own consultancy to fully integrate my dual expertise. Currently offer a holistic suite of services: conducting market research (design to SPSS & Python analysis), managing dissertation projects, and building integrated, data-backed social media marketing strategies for clients in education and health-tech. Successfully merged certifications in Meta Marketing Science and Google Data Analytics to offer a unique "data-first" approach to digital strategy.
Social Media & Content Manager
Elewa Education Ltd • Fulltime
Sep 2023 - Dec 2024 • 1 yr 3 mos
Led all organic and paid social efforts across Facebook, Instagram, and TikTok for an ed-tech company. Designed a content calendar blending educational UGC and strategic advertisements. Used insights from SPSS and Python analysis of user survey data to inform content themes, resulting in a 40% reduction in cost-per-lead. Trained a small team on using AI assessment tools for content optimization.
Digital Marketing Strategist
Savanna Health Innovations • Fulltime
Jul 2022 - Aug 2023 • 1 yr 1 mo
Pivoted to apply research skills in a commercial context. Developed and executed the social media marketing strategy from the ground up for a health-tech app. Managed Meta and TikTok ad campaigns, achieving a 320% ROI in 9 months. Pioneered the company’s UGC strategy, increasing organic engagement by 150% and leveraging AI tools for initial content ideation and performance assessment.
