Nadeer N

Media Buyer

Channel Factory • Fulltime

Jul 2025 - Jan 2026 • 6 mos

- Managing high-budget, multi-market media buying accross MENA & EU markets for brands such as Nissan, Toyota, Disney Studios, Nestlé, Abbott, Rwanda Bank etc. - Planning, launching, and optimizing YouTube, Meta, TikTok, Snapchat, and X campaigns using Channel Factory’s ViewIQ, Channel Science, and Intelligence Suite. - Implementing advanced brand suitability and contextual targeting strategies, reducing media wastage and improving campaign efficiency. - Collaborating with cross-functional teams (CSMs, SA, AdOps, Product, Finance) to ensure flawless delivery, accurate billing, and alignment with KPI targets

Performance Marketing Team Lead

Deriv • Fulltime

Jan 2022 - Aug 2025 • 3 yrs 7 mos

Led global performance marketing strategy across Africa, SEA, MENA, LATAM, CIS, and Europe, managing $1M+ monthly acquisition budgets across Google, Meta, TikTok, Snapchat, LinkedIn, and programmatic platforms. Managed and developed a multi-region PPC team, overseeing hiring, onboarding, performance management, and cross-functional alignment with retention, activation, analytics, and CRM teams. Led the end-to-end certification and compliance process for promoting regulated speculative financial assets (Forex, CFDs, leveraged derivatives), obtaining and maintaining CSFP approval on Google and financial services whitelisting across Meta, TikTok, and other platforms — unlocking scalable acquisition within restricted ad environments Reduced CPL by 35% while scaling qualified lead generation by 200% and enabled 3X acquisition growth through an AI-driven forecasting and budget allocation model. Built automation frameworks including GPT-4 campaign analysis tools, BigQuery metric-drop alert systems, and Optmyzr bid optimization scripts to improve decision-making speed and media efficiency. Designed full-funnel growth systems covering paid media, landing page optimization, marketing across web and mobile environments. Integrated post-view and post-click attribution models, enhancing ROI measurement and reducing CPA across multi-geo campaigns. Designed and implemented a lead scoring model integrating CRM, behavioral, and post-registration signals — improving cohort ROI visibility, reducing funnel lag, and lowering CAC through budget prioritization Executed advanced programmatic media buying strategies (Match2One, AdRoll, ClickAdilla), improving inventory allocation and reducing wasted spend. Led affiliate acquisition, influencer marketing, branding, and PR initiatives to strengthen regional visibility and support both performance and awareness goals. Implemented retention strategies supporting lifecycle marketing and user re-engagement. Strengthened fraud detection and brand prot

Marketing Associate

Skidos • Fulltime

May 2021 - Mar 2022 • 10 mos

Managed ASO strategy for 30+ educational apps on Google Play, driving visibility and organic installs Localized metadata and creative assets across multiple languages to enhance global reach Implemented custom store listings to tailor messaging for segmented user groups Conducted structured A/B tests on icons, screenshots, and descriptions to optimize store conversion Applied the AAARRR funnel to scale user acquisition and retention across the mobile portfolio Optimized onboarding experiences and ran tests to improve activation and user flow Leveraged Google Natural Language API for advanced keyword and metadata analysis Collaborated in persona development to align messaging with target demographics Secured 'Teacher Approved' badges for key titles, improving brand credibility and store placement Measured marketing performance and install trends using Power BI dashboards Evaluated and optimized UAC campaign performance across multiple geographies