Muhammad Naeem

TikTok Shop Manager

Solution

May 2025 - Present • 1 yr 6 mos

Managed end-to-end TikTok Shop operations, with a strong focus on creator partnerships and affiliate-driven sales. Key responsibilities and achievements: • Researched and sourced TikTok creators, UGC creators and affiliates aligned to product niche, audience demographics and engagement quality • Ran personalised outreach and follow-up campaigns via email and TikTok DM to onboard creators into the shop's affiliate programme • Negotiated commission rates, sample-seeding terms and content deliverables with creators • Built and maintained organised creator databases in Google Sheets, tracking outreach status, response rates and active collaborations • Coordinated product seeding and content schedules to support product launches and live-selling events • Monitored campaign performance, creator content output and affiliate sales, reporting on what drove conversions • Optimised product listings, titles and images to improve visibility and conversion within TikTok Shop • Handled day-to-day shop operations including order oversight, inventory coordination and customer query resolution Built repeatable systems for creator sourcing and outreach that reduced the time from identifying a creator to activating a collaboration.