n
nandan_dev

Nandan Bhaskar

@nandan_dev

Facebook, Instagram and Google Ads Specialist

India
Engels
Sommige informatie wordt in het Engels weergegeven.
Over mij
Hi! I’m Nandan Bhaskar, a Performance Marketing Specialist with 4 years of experience, having worked on real-world projects across multiple industries. I help businesses grow using Facebook (Meta) Ads and Google Ads, focusing on generating quality leads, increasing sales, and maximizing ROI. I build data-driven campaigns, optimize targeting, and continuously test strategies to scale performance. If you're looking to turn advertising into consistent and profitable growth, I’m here to help your business succeed.... Lees meer

Skills

n
nandan_dev
Nandan Bhaskar
offline • 
Gemiddelde reactietijd: 1 uur

Bekijk mijn diensten

Betaalde social media
I will setup and manage facebook and instagram meta ads campaign
Betaalde social media
I will setup facebook ads campaign, instagram ads campaign for leads and sale

Werkervaring

Digital_Marketing

Senior Digital Marketing Analyst | Catalysts Team Solutions (OPC) Pvt. Ltd.

Digital Marketing • Fulltime

Nov 2024 - Mar 20261 yr 4 mos

1.Planned, launched, and managed paid advertising campaigns across Meta (Facebook), LinkedIn, and Google Ads, with daily budget optimization to meet business objectives 2.Performed audience segmentation, retargeting, and built custom and lookalike audiences to improve targeting, increase conversion rates, and reduce acquisition costs. 3.Coordinated UTM tagging and URL structuring to ensure proper campaign attribution and performance tracking. 4.Conducted comprehensive performance marketing analysis, monitoring KPIs such as CTR, CPC, CPA, ROAS, and conversion rates to evaluate and scale campaigns. 5.Executed A/B testing across audience segments, bidding strategies, and ad formats (carousel, video, static) to identify high-performing creatives and optimize campaign performance. 6.Developed and refined keyword strategies and implemented bid adjustments for Google Search and Display campaigns. less

Digital_Marketing Consultants

Digital Marketing Analyst | Masira Digital Marketing Pvt. Ltd.

Digital Marketing Consultants • Fulltime

Jun 2024 - Nov 20245 mos

1. Managed and optimized Meta Ads (Facebook & Instagram) and Google Ads with objectives centered on purchases, ROAS, and profitability. 2. Built full-funnel campaign structures including cold acquisition, retargeting, and repeat-purchase campaigns. 3. Executed conversion and catalog sales campaigns on Meta Ads, including Dynamic Product Ads (DPA). 4. Conducted creative testing across static, video, and UGC-style ads to improve CTR, CVR, and CPA. 5. Implemented audience strategies using interest-based, lookalike, and custom audiences derived from website and purchase data. 6. Managed Google Search, Shopping, and Performance Max campaigns, focusing on high-intent keywords and feed optimization. 7. Handled conversion tracking and event setup using Meta Pixel, Google Ads tags, and Google Tag Manager. 8. Analyzed performance using Google Analytics and ad platform data to optimize budgets and scale profitable campaigns.

Digital_Marketing

Junior digital marketing analyst | VEverywhere Solutions (OPC) Pvt. Ltd.

Digital Marketing • Fulltime

Mar 2022 - Jun 20242 yrs 3 mos

1. Started in Search Engine Optimization (SEO), focusing on keyword research, search intent analysis, and competitor benchmarking. 2. Executed on-page SEO including title tags, meta descriptions, header structure, internal linking, and content optimization. 3. Assisted with technical SEO tasks such as crawlability checks, indexing issues, sitemap management, and basic Core Web Vitals analysis. 4. Used Google Search Console and Google Analytics to monitor organic performance, impressions, CTR, and traffic behavior. 5. Transitioned into Performance Marketing, specializing in Meta Ads (Facebook & Instagram) and Google Ads. 6. Built and optimized conversion-focused ad campaigns, including audience targeting, ad set structuring, and budget allocation. 7. Worked on audience research and testing, including interest-based, custom, and lookalike audiences. 8. Assisted in creative testing and performance analysis using metrics such as CTR, CPC, CPA, and ROAS.