Naomy Allan

Market Research and Business Plans

Planassist® Your Financial Roadmap planner in Winter garden • Freelance

Apr 2023 - Present • 3 yrs 2 mos

Develop professional business plans for startups, small businesses, and growing companies. Conduct detailed market research to assess industry trends, competitors, and customer demand. Prepare feasibility studies to evaluate business viability and growth potential. Analyze target markets, buyer personas, and customer segments. Create SWOT, PESTLE, and competitive analysis reports. Build financial projections, including revenue forecasts, budgets, and break-even analysis. Write clear executive summaries and investor-ready narratives. Gather and synthesize primary and secondary research data. Present findings in structured reports with charts, tables, and recommendations. Customize business plans and market research reports to client goals and funding needs. Review business models, pricing strategies, and go-to-market approaches. Support clients with pitch decks and funding applications where needed. Ensure reports are accurate, well-formatted, and professionally written. Meet deadlines while managing multiple client projects efficiently.

Grant Research Writer

Grants4u.co.uk • Freelance

Jan 2022 - Present • 4 yrs 5 mos

dentify suitable grant opportunities for clients and businesses. Research eligibility criteria and funding priorities. Prepare strong grant applications and supporting documents. Write persuasive grant narratives and project summaries. Collect financial, business, and impact data for submissions. Develop budgets and funding justifications. Review applications for accuracy, compliance, and completeness. Monitor application progress and follow up with funders. Support clients with post-award reporting and documentation. Track deadlines, submission requirements, and grant updates. Maintain records of applications, awards, and outcomes. Liaise with clients to gather key information and clarify project goals. Customize applications to fit each grant’s requirements. Increase funding success through strategic proposal development.

Business Analyst

PWCA • Freelance

Feb 2015 - Jan 2021 • 5 yrs 11 mos

Business Analyst PwC Africa (PWCA), Nairobi, Kenya January 2015 – January 2021 Served as Business Analyst at PwC Africa. Analyzed complex business challenges for Fortune 500 clients. Delivered data-driven insights across finance, operations, and strategy. Led market research initiatives in East Africa. Conducted consumer behavior studies for retail giants. Developed financial models using Excel and SPSS. Forecasted revenue trends with 95% accuracy. Optimized supply chain processes, cutting costs by 20%. Spearheaded digital transformation projects. Implemented ERP systems for mid-sized enterprises. Trained teams on analytics tools like Tableau. Managed cross-functional teams of up to 15 members. Authored 50+ reports presented to C-suite executives. Identified risks in investment portfolios. Mitigated multimillion-dollar exposures through scenario analysis. Supported M&A due diligence for 10+ deals. Enhanced client ROI by 30% via process redesigns. Collaborated with PwC global teams on international audits. Streamlined reporting dashboards for real-time decision-making. Earned "Analyst of the Year" award in 2019. Contributed to PwC's Africa Business Excellence publication. Built stakeholder relationships across industries. Leveraged PhD in project management for agile implementations. Holds BA and MBA in Business Administration. Excelled in high-pressure environments. Drove sustainable business growth. Proven track record in analytics and strategy.