Nowshad

Graohic Designer

Zoe Amber Cosmetics • Fulltime

Aug 2023 - Present • 3 yrs

I currently work as a full-time Graphic Designer for Zoe Amber Cosmetics, where I create visual content for beauty and cosmetics products across social media, advertising, and brand marketing. My work includes designing Instagram posts, product promotions, ad creatives, reels covers, campaign visuals, beauty-focused graphics, and branded content that helps the products look more premium, trustworthy, and engaging. Since this is a cosmetics brand, I focus a lot on clean layouts, soft visual balance, product presentation, color matching, and creating designs that feel polished while still being easy for customers to connect with. I also use tools like Adobe Photoshop, Illustrator, After Effects, and AI-based creative tools to improve the quality of the designs, speed up the creative process, and bring fresh ideas into each campaign. Along with design, I help with creative direction, content concepts, and making sure the brand’s visuals stay consistent across different platforms. This role has helped me understand how important strong visuals are in the beauty industry. A design should not only look attractive, but also make the product feel valuable, highlight the right message, and encourage people to stop scrolling and take interest.

Social Media Designer

Upwork • Freelance

Feb 2020 - Present • 6 yrs 6 mos

I started freelancing on Upwork in 2020 as a social media designer, working with businesses, personal brands, agencies, and e-commerce brands to create clean, engaging, and conversion-focused content for platforms like Instagram, Facebook, LinkedIn, and TikTok. Over the years, I have worked on social media posts, carousel designs, ad creatives, reels covers, promotional graphics, content layouts, brand templates, and campaign visuals. My work usually focuses on making a brand look professional, consistent, and easy to recognize while still creating designs that catch attention and help bring results. As a Top Rated freelancer on Upwork, I have learned how to work with different types of clients, understand their brand style, follow deadlines, communicate clearly, and deliver designs that match the purpose of each campaign. I also have experience supporting social media management tasks such as content planning, creative direction, post ideas, and improving the overall look of a brand’s online presence. My main goal has always been to create designs that do not just look good, but actually help the business connect with its audience, build trust, and get more engagement.