Natalia

Web Designer & Funnel Developer

Siemens • Freelance

Mar 2022 - Nov 2023 • 1 yr 8 mos

Worked as a freelance Web Designer and Funnel Developer supporting digital transformation and AI-focused campaign initiatives for Siemens’ analytics and industrial technology solutions. Designed and optimized responsive landing pages, lead-generation funnels, and conversion-focused web experiences aligned with enterprise branding and user engagement goals. Collaborated with marketing and product teams to improve UI/UX structure, mobile responsiveness, and conversion performance for data analytics, AI, and automation-related campaigns. Built modern landing pages using no-code and low-code platforms, integrated CRM workflows, optimized lead capture systems, and improved customer journey experiences for B2B audiences. Handled website redesign projects, funnel optimization, form automation, and front-end customization while maintaining performance, accessibility, and SEO standards. Assisted in creating scalable digital experiences for enterprise solutions including analytics platforms, AI services, and cloud-based business systems. Onepage.io, Landing Page Design, Funnel Development, Website Redesign, UI/UX Design, Responsive Web Design, CRM Integration, Lead Generation, Zoho One, Front-End Development, Conversion Optimization, Mobile Optimization, SEO Setup.

Freelance Sales Funnel Specialist

Hays

Mar 2023 - Sep 2023 • 6 mos

As a Freelance Sales Funnel Specialist working with Hays, I focused on designing and optimizing conversion-driven funnels to support client acquisition and revenue growth. My role involved understanding client business models and creating structured customer journeys that move prospects from awareness to final conversion efficiently. I developed landing pages and funnel systems using tools such as ClickFunnels, WordPress, and custom HTML/CSS setups, ensuring each stage of the funnel was optimized for performance and user experience. I implemented persuasive layouts, strong call-to-actions, and clear messaging tailored to target audiences, particularly within competitive European markets. A major part of my work included integrating email marketing systems, CRM platforms, and automation tools to streamline lead capture and follow-up processes. I also optimized funnels through A/B testing, improving conversion rates by analyzing user behavior and refining page elements such as headlines, forms, and page speed. Additionally, I ensured that all funnel systems aligned with GDPR requirements and maintained a high level of data privacy compliance. I worked closely with marketing teams to align funnel strategies with broader campaigns, helping clients generate qualified leads and increase sales efficiency. Through my work with Hays, I consistently delivered scalable funnel solutions that improved lead generation, strengthened customer engagement, and supported long-term business growth.

Freelance Webdesigner & Funnel-Spezialist

Malabar Group • Freelance

Jan 2022 - May 2022 • 4 mos

Erstellung und Optimierung von Onepage.io Webseiten, Landingpages und Sales Funnels für verschiedene Branchen mit Fokus auf Leadgenerierung und Conversion. Konzeption und Entwicklung von strukturierten Onepager-Webseiten sowie Lead Capture Seiten zur Generierung von Kundenanfragen und Verkäufen. Umsetzung von Website-Redesign-Projekten zur Verbesserung von Benutzerführung, Struktur und Performance bestehender Webseiten. Integration von Formularen, einfachen Automatisierungen und CRM-Systemen zur effizienten Verwaltung von Leads und Kundenanfragen. Optimierung von Ladezeiten, mobiler Darstellung und User Experience zur Steigerung der Conversion-Rate und besseren Nutzerführung. Enge Zusammenarbeit mit internationalen Kunden zur Umsetzung individueller Anforderungen und Marketingziele. Key Skills: Onepage.io Webseiten, Landingpages, Sales Funnels, Conversion Optimierung, Leadgenerierung, Webdesign, Website Redesign, Responsive Design, CRM Integration, Performance Optimierung, Mobile Optimierung, UX/UI