Nauman A.

Paid Social Expert (Meta/TikTok/Google)

Fiverr • Freelance

Jul 2020 - Present • 5 yrs 11 mos

Executed market-localized paid acquisition campaigns for Tanglecreations.com (US) and Ozsupplyz.com.au (Australia), generating **$538k+ and $51k+ in trackable revenue** respectively via geo-targeted audience builds, regional creative testing, and currency-optimized bidding Operated and optimized Provided hands-on implementation and troubleshooting for **360+ businesses** on campaign optimization, conversion tracking setup (Facebook Pixel, CAPI), Google Analytics 4 configuration, and server-side GTM deployment to resolve attribution and data quality issues. *Remote (UK, US, AU Clients) | Jul 2020 – Present* - **Scaled Revenue from £0 to £420k+:** Launched and optimized Meta catalogue sales for [*Furniturebunny.co.uk*](http://Furniturebunny.co.uk), achieving **9.3x ROAS** on £45k spend over 18 months. **375% YoY Growth:** Led integrated paid social and Google Shopping strategy for [*Halitesalts.co.uk*](http://Halitesalts.co.uk), driving massive revenue uplift (Apr–Nov 2024) via dynamic remarketing. **High-Ticket Lead Gen:** Managed **$660k+ annual spend** for coaching client (Vinh Giang), acquiring **51,990+ leads at $3.86 CPL** through rigorous video creative testing. **Global Expansion:** Generated **$589k+ trackable revenue** for US/AU brands (*Tanglecreations*, *Ozsupplyz*) using geo-targeted funnels and currency-optimized bidding. **Technical Implementation:** Fixed tracking/attribution for **360+ businesses**, deploying Meta CAPI and Server-Side GTM to restore data accuracy post-iOS14.

Social Media Marketing Manager

tutoria.pk • Fulltime

Aug 2019 - Jul 2020 • 11 mos

**Lead Generation at Scale:** Delivered **28,000+ qualified leads** via Facebook/Instagram, optimizing for student demographics. **Cost Reduction:** Slashed CPL by **55% (PKR 110 → PKR 50)** through bid cap testing and systematic ad set restructuring. **Full-Funnel Tracking:** Collaborated with engineering to implement pixel event mapping, ensuring 100% attribution visibility.