Neff

Marketing Automation Specialist

JOE • Parttime

Mar 2026 - Present • 6 mos

Supported marketing and sales teams by building automated lead nurturing systems, managing CRM workflows, and creating email automation campaigns designed to improve lead engagement and move prospects through the sales funnel. Key Responsibilities - Built and managed automated marketing workflows for lead capture, nurturing, follow-up, and re-engagement. - Set up CRM pipelines, lead stages, tags, triggers, and automated actions. - Created email sequences for new leads, prospects, follow-ups, and customer communication. - Developed automated workflows based on lead behavior, engagement, form submissions, and pipeline stages. - Connected lead capture forms and landing pages with CRM and marketing automation systems. - Segmented contacts based on industry, lead source, engagement, and sales stage. - Monitored email campaign performance, engagement, and lead activity to identify areas for improvement. - Maintained organized contact databases and ensured leads were properly routed through the sales process. - Helped reduce manual follow-up by automating repetitive marketing and sales tasks. - Collaborated with sales teams to improve lead nurturing and ensure timely prospect follow-up. Key Results + Improved the consistency and speed of lead follow-up through automated workflows. + Helped create a more organized system for managing and nurturing leads. + Reduced repetitive manual tasks by automating key marketing and sales processes. + Improved visibility across the customer journey through structured CRM pipelines and lead stages. + Supported better lead engagement through targeted and behavior-based email sequences.

B2B Lead Generation & Sales Automation Specialist

Sales Focus Inc

Aug 2024 - Nov 2025 • 1 yr 3 mos

Supported B2B sales development and outbound lead generation initiatives focused on building qualified prospect lists, executing cold email campaigns, managing CRM workflows, and improving sales pipeline activity. Key Responsibilities - Built and maintained targeted B2B prospect lists based on ICP, industry, company size, location, and decision-maker criteria. - Researched prospects and identified relevant decision-makers for outbound campaigns. - Created and managed cold email outreach campaigns designed to generate qualified conversations and sales opportunities. - Set up CRM pipelines, lead stages, follow-up sequences, tags, and automations. - Managed lead nurturing and follow-up workflows to prevent prospects from falling through the pipeline. - Monitored campaign performance, engagement, replies, and booked meetings. - Cleaned and organized lead data to improve targeting and outreach quality. - Supported appointment-setting campaigns through email and multi-channel prospecting. - Prepared campaign reports and used performance data to optimize outreach strategies. Key Results + Improved organization of B2B prospect data and sales pipelines. + Helped create a more structured process for prospecting, follow-up, and lead management. + Supported consistent outbound activity across targeted B2B accounts. + Contributed to generating qualified conversations and sales opportunities through targeted outreach.

Business Strategist

MG

Nov 2023 - Oct 2025 • 1 yr 11 mos

Worked with business and marketing teams to identify growth opportunities, improve customer acquisition processes, and develop practical strategies for increasing revenue and operational efficiency. Key Responsibilities - Analyzed business goals, target markets, customer segments, and competitive positioning to identify growth opportunities. - Developed strategies for customer acquisition, lead generation, sales development, and market expansion. - Researched target industries and ideal customer profiles to improve marketing and sales targeting. - Reviewed existing sales and marketing processes and identified areas for improvement. - Developed lead-generation strategies to create a more consistent flow of qualified prospects. - Worked with marketing teams to improve messaging, offers, campaigns, and customer engagement. - Supported the development of sales funnels and customer journeys from initial contact through conversion. - Used business and campaign data to evaluate performance and guide strategic decisions. - Identified opportunities to automate repetitive processes and improve team productivity. - Prepared strategic recommendations and action plans based on business objectives and performance insights. Key Results + Helped create clearer customer acquisition and lead-generation strategies. + Improved alignment between marketing activities and overall business objectives. + Identified process gaps and opportunities to improve sales and marketing efficiency. + Supported more structured decision-making through market and performance analysis. + Helped businesses develop practical strategies for sustainable growth and improved customer acquisition.