Juan Calle

Performance Marketing & Automation Consultant

Fiverr • Freelance

Dec 2016 - Present • 9 yrs 5 mos

 Scoped business goals, mapped workfows, and translated requirements into automation designs using Make.com, Zapier, Airtable, and multiple CRM platforms for 50+ clients worldwide. •  Planned, launched, and optimized multi-channel campaigns (Google Ads, Meta Ads, LinkedIn Ads), running structured tests on audiences, creative, and landing pages to improve conversion rates and lower acquisition costs. •  Delivered complete marketing and automation systems: Axel Of Road (e-commerce) reached $494K+ in annual sales at 3x ROAS; Forever Leeds generated $1 9K+ in one month at 3x ROAS; American Home Solutions produced 22,000+ qualifed leads. •  Built and deployed chatbot integrations (Uchat + CRM), API connections, and workfow automations, documenting processes and training client teams for smooth handof and adoption. •  Implemented Google Tag Manager and Google Analytics tracking, created Looker Studio dashboards for budget pacing and attribution, and partnered with clients on creative and audience testing. •  Automated lead routing, data syncing, and remarketing workfows across CRMs and ad platforms to improve data quality, speed to lead, and reporting accuracy. •  Maintained consistent fve-star client feedback across all projects through clear communication, thorough documentation, and reliable delivery

Performance Marketing & Automation Specialist

CazVid • Fulltime

Apr 2022 - Nov 2025 • 3 yrs 7 mos

Launched and scaled multi-channel paid campaigns across Google Ads, Meta Ads, and LinkedIn Ads, delivering 150,000+ new users, 104,000+ app downloads, 10,000+ job applications, 241,000 clicks, and 5.3M impressions across the U.S. and LATAM markets. •  Built end-to-end conversion tracking infrastructure using Google Tag Manager, Mixpanel, and Make.com to send accurate event data to Facebook Ads, Google Ads, LinkedIn Ads, and Mixpanel for attribution and optimization. •  Created 50+ automated workfows in Make.com and Zapier to power an AI-assisted content distribution engine, streamlining social media posting, lead nurturing, and multi-channel campaigns. •  Designed 1 0+ Make.com scenarios specifically for conversion tracking, ensuring seamless data flow between ad platforms, CRMs (Zoho, Pipedrive, Salesmate), and analytics tools. •  Implemented 20+ Zoho CRM automations to attribute leads and contacts to specific campaigns, improving lead routing and sales follow-up speed. •  Developed conversational chatbots using Uchat connected to Zoho CRM, capturing user intent and driving an estimated 25,000+ new applicants through automated nurture fows. •  Built and optimized 50+ WordPress landing pages for paid campaigns, designed 15 conversion funnels, and created 60+ SEO articles, scaling organic traffic from 1,000 to 50,000 monthly clicks. •  Shipped 10+ Looker Studio dashboards tracking campaign performance, budget pacing, conversion rates, and user behavior across acquisition channels. •  Integrated ChatGPT with Make.com to automate content planning, creation, and distribution, reducing manual workload and increasing output consistency.

Media Planner & Marketing Analyst

SM digital - Digital Marketing Agency • Fulltime

Oct 2021 - Apr 2022 • 6 mos

Managed paid media campaigns for 6 client brands across Google Ads, Facebook Ads, and LinkedIn Ads, mapping funnel stages and configuring campaigns aligned to business outcomes. •  Built measurement plans and consolidated reporting in Looker Studio, enabling clear visibility into acquisition, conversion, and revenue performance for all clients. •  Led weekly performance reviews with stakeholders, translating data into actionable recommendations for audience targeting, creative testing, budget allocation, and landing page optimization. •  Designed and documented marketing automation workfows (form capture, lead routing, remarketing list syncs) to reduce manual steps and accelerate response times. •  Achieved up to 3x ROAS improvement for e-commerce clients and reduced cost per lead by 200% for service-based businesses through structured testing and funnel optimization. •  Trained client teams on campaign structure, funnel fundamentals, and reporting best practices through short sessions and how-to guides.