Paul B
CRM, LMS and Sales Funnel Expert for Business Growth and Automation
Skills
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Portfolio
Werkervaring
GoHighLevel Automation Specialist
FGL Productions • Freelance
Jan 2023 - Present • 3 yrs 4 mos
As a GoHighLevel Automation Specialist, I have designed and deployed end-to-end automation systems tailored for agencies, coaches, and service-based businesses looking to scale efficiently. My work focuses on eliminating manual processes by building advanced workflows that handle lead capture, nurturing, follow-ups, and appointment booking without human intervention. I have successfully configured A2P 10DLC compliance, ensuring clients maintain uninterrupted SMS communication while staying within regulatory requirements. Beyond automation, I create high-converting sales funnels and landing pages directly within GoHighLevel, aligning design with conversion psychology to maximize ROI. I also implement pipeline systems that allow businesses to visually track leads and optimize their sales processes. By integrating email, SMS, voicemail drops, and call tracking into unified campaigns, I help businesses maintain consistent communication with prospects across multiple touchpoints. My approach is always strategy-first, ensuring that every automation built contributes directly to revenue growth, improved client retention, and scalable operations.
AI Automation & Chatbot Developer
Thinkific • Freelance
Feb 2025 - Aug 2025 • 6 mos
Expanded into AI automation by developing intelligent systems that enhance customer interaction and operational efficiency. I design and deploy AI-powered chatbots, voice agents, and automated lead qualification systems using tools such as OpenAI and VAPI AI. These systems are integrated into CRM platforms to automate responses, schedule appointments, and guide users through the sales process without human intervention. I build conversational workflows that respond dynamically to user input, improving engagement and reducing response time for businesses. My work also includes creating AI-driven automation sequences that personalize communication at scale, allowing businesses to maintain a high level of customer experience while growing. This role complements my automation expertise by adding an intelligent layer to traditional workflows, making systems more adaptive and efficient.
GoHighLevel Automation Specialist
JJ Manne Services • Freelance
Jan 2023 - Oct 2023 • 9 mos
Currently specializing in GoHighLevel, I design and implement advanced automation systems for agencies and growing businesses. My work involves building end-to-end workflows that handle lead capture, nurturing, appointment booking, and follow-ups across multiple channels including email, SMS, and voice. I have configured A2P 10DLC registration for compliant messaging and developed structured pipeline systems that give clients full visibility into their sales processes. In addition to automation, I create high-performing funnels and landing pages directly within GoHighLevel, ensuring alignment between traffic, messaging, and conversion goals. I also develop SaaS-mode setups, snapshots, and scalable systems for agencies looking to onboard and manage multiple clients efficiently. My focus is always on delivering automation that directly impacts revenue, reduces manual workload, and enables long-term scalability.