Nichole K

Assistant Brand Manager

Feb 2022 - Oct 2025 • 3 yrs 8 mos

Strategic Business Development: I led the Gut Health Foundational Business Solutions Strategy for global market evolution (FBS) for Amway: which launched in 6 key markets (ANA, Korea, Japan, Taiwan, Hong Kong, Malaysia) in 2024-2025 resulting in a total solution sale of over $328.2M, a 39% increase in monthly average buyer count of those products, a 10% increase of FBS 2+ penetration (count of buyers who purchased 2+ products), and a 26% increase in Top leader FBS 2+ penetration. Digital Content Strategy: I managed end-to-end consumer facing app content (more than 30 assets + all copy) for North America’s first comprehensive program launch for Gut Health (Begin 30) driving over $14M in revenue in the first 6 months. I enabled cross functional teams to optimize, adapt and reuse content for global scale and improved efficiency across 8 markets. Strategic Business Growth: I led 2025/2024 annual operating plans and long range (3+ years) for Gut Health Solution, working cross functionally to align with key partners (research and development, legal, regulatory, creative) to create impactful, strategic plans for our distributors while leaning into product pipeline and active research. Agency Relations: Managed four internal, external agencies and freelance support efficiently leading communications, budget, scope and feedback. Change Management Leadership: Efficiently initiated and led a full change management plan with cross functional teams in response to the Gut Health Solution final substantiation while also leading all redevelopment of necessary assets for global adoption within 6 weeks. Project Management: Managed a total gut health story, effectively coordinating all stakeholders to translate complex digestive health science into compelling, consumer-friendly storytelling. Scientific Storytelling: I transformed technical white papers into customer-facing stories, videos, carousels and a playbook that drove engagement and built trust.

Lead Program Manager

Mar 2020 - Feb 2022 • 1 yr 11 mos

Digital Marketing Content Strategy and Execution: Led creation, development, and execution for two global programs (including break-through technology with 3D web) for six global launches (China, Thailand, Taiwan, Malaysia, Philippines, Singapore) resulting in over millions of visitors within 14 days (China, 2020). Strategic GTM Partner: Led and managed all guidance for holistic launches including: go-to-market recommendations, internal communication training, playbooks, videos, live streaming, PR efforts, website design/content strategy with cross functional teams and execution for key partner market launches increasing reputation and credibility. Adjacent Spaces Competitive Benchmarking: Scoped out blockchain competitors, by creating a competitive analysis benchmark of consumer-facing experiences to help create a digital consumer facing experience for a blockchain pilot. Digital Content Management Expert: Managed end-to-end content system processes for six (China, Thailand, Taiwan, Malaysia, Philippines, Singapore) global launches by creating CMS trainings, quality assurance, import and export, translations, and trouble shooting. Performance Analysis: I managed analytic scorecards for each market’s (China, Thailand and Taiwan) 9-month post launch results based on program KPIs. Which led to providing thoughtful recommendations and conversations to elevate continuous success. Data Driven SEO Marketing: Created SEO guide for markets to adopt at a global scale while working closely with partners to monitor key words/phrases on social listening platforms to drive positive credibility. Change Management Leadership: Effectively led the team through a new digital management process for approved resources to support launch markets where I gathered center and market needs, created a market assessment and led KPIs creation.

Content Manager

Oct 2017 - Mar 2020 • 2 yrs 5 mos

Integrated GTM Expert: Project managed all creative asset creation with cross functional teams and delivered assets (including 14 videos) to lead markets (Japan, China, and Korea) by Q3 of 2018. Within one week of China’s launch of center created assets, they received more than 1.4 million unique visits to their traceability website, receiving over 22,000,000 total visitors within ten weeks. Cross Functional Collaboration: Helped conduct workshops across eight key markets to launch the Nutrilite traceability program (Thailand, Malaysia, Singapore, Vietnam, Russia, Europe, North America, Canada), with over 60 attendees from cross functional teams; digital, marketing, communications, PR, social, legal/tech reg, R&D, business support materials, training, and sales by Q3 resulting in 100% adoption. Global Program Adaption: Led three case studies of previous GTM strategies to guide the team in understanding about best practices and gaps in market plans which drove a holistic approach for the best impact. Competitive Benchmarking and Analysis: Led five case studies where I created competitive analyses exemplifying competitive edge showing the opportunity to win. Strategic Influencer Marketing: Led two influencer (Thailand and Japan) immersive hands-on experiences which increased brand awareness and credibility to boost reputation. Digital User Experience Testing: Moderated two workshops with my cross functional digital expert. I led the team in testing an augmented reality experience with nearly 40 participants in North America in Q3 of 2019.