Nicolene

Owner & Lead Designer

That Design Lady • Freelance

Jul 2023 - Present • 3 yrs 2 mos

As the Head Designer and Owner of my own creative studio, I specialize in crafting harmonious visual experiences that leave a strong, lasting impression. My work is centered on the belief that "good design" must be balanced, well thought-out, and instantly pleasing to the eye. I manage the entire design lifecycle, from building cohesive brand identities and eye-catching packaging to creating luxurious, bespoke wedding stationery. By blending custom digital watercolor illustrations with sophisticated layout design, I ensure that every element—from font to finish—works together flawlessly to tell a unique story. My approach is rooted in providing a high-end, human-centric service where I maintain full creative and operational oversight. Whether I am conceptualising a new logo or developing intricate stationery suites, my goal is to deliver polished, professional results that resonate emotionally and visually. By combining technical precision with a passion for storytelling, I help my clients translate their visions into beautiful realities that stand out in a crowded market.

Senior Graphic Designer

Lumia Studios • Fulltime

Jul 2020 - Jun 2023 • 2 yrs 11 mos

As a Senior Graphic Designer, I served as a creative lead and mentor, balancing high-level team management with the technical execution of sophisticated design projects. My role was central to maintaining design excellence, as I coached and guided junior staff to elevate their skills while overseeing the entire creative process. By providing rigorous analysis and proofreading, I ensured that every piece of work—from intricate branding systems and logos to specialized packaging and stationery—met the highest professional standards before delivery. My expertise also extended into the specialized field of high-end photo retouching, where I meticulously refined imagery for major corporate advertisements and large-scale campaigns. This required a rare blend of technical precision and artistic intuition, allowing me to transform raw visuals into polished, high-impact assets that aligned with global brand identities. Through this combination of leadership and hands-on artistry, I consistently delivered comprehensive design solutions that resonated across diverse media platforms.