George Samonas

Project Lead | YouTube CMS/MCN Manager

Antenna Group • Fulltime

Jun 2026 - Present • 2 mos

Worked on YouTube channel operations, CMS management, MCN administration, digital content workflows, and brand partnership support for Antenna-related digital properties and creator channels. The role combined hands-on YouTube operations with commercial support, including brand deal pitching, presentation preparation, creator positioning, and sponsorship-related materials. Hands-On Achievements -Managed YouTube CMS / MCN operations for Antenna-related channels and digital properties. -Maintained and organized channel access, creator/channel relationships, and MCN-related structures. -Supported the cleanup and restructuring of the MCN, helping simplify its channel network and improve operational control. -Managed YouTube uploads, metadata, descriptions, tags, categories, thumbnails, playlists, and publishing settings. -Worked with YouTube Studio and CMS tools to support content ownership, monetization, policies, claims, and channel-level settings. -Supported brand deal development by preparing creator pitches, partnership presentations, and sponsorship materials. -Helped package creators and channels for commercial opportunities by highlighting audience value, content strengths, positioning, and potential brand-fit angles. -Assisted in building pitch decks and proposals for brand collaborations, sponsorships, and creator-led campaigns. -Connected YouTube/channel performance, creator identity, and audience data into more compelling partnership narratives. -Supported channel hygiene by identifying operational issues related to metadata, monetization, playlists, visibility settings, and upload defaults. -Built practical experience in large-scale YouTube operations, creator management, brand partnerships, MCN administration, and commercial content strategy. -Strengthened the foundation for later work in YouTube strategy, creator management, channel audits, brand deal support, and full-scale creator growth consulting.

Content Strategist

Heaven Music • Fulltime

Apr 2024 - Jun 2026 • 2 yrs 2 mos

Worked as a Content Strategist for Heaven Music, supporting the digital presence of artists and music releases across YouTube and social media platforms. The role focused on content planning, video packaging, audience engagement, platform optimization, and the development of stronger digital strategies for music-related content. Responsibilities included creating and optimizing YouTube content, improving titles, descriptions, metadata, thumbnails, and upload structure, as well as supporting the planning and execution of digital campaigns for artists, releases, and branded content. The role required a strong understanding of music audiences, platform behavior, social media trends, and the way entertainment content performs across YouTube, Instagram, TikTok, and other digital channels. Hands-on Experience: -Managed a Music YouTube CMS with over 8000 active assets and over 500 monthly claims. -Developed and supported digital content strategies for 500+ music releases and entertainment campaigns. -Helped improve the presentation and packaging of YouTube content through stronger titles, descriptions, metadata, and thumbnail direction. -Supported the planning and execution of social media content for artists and music-related projects. -Applied YouTube and social media best practices to improve content discoverability, viewer engagement, and channel consistency. -Worked across creative, marketing, and digital teams to align content with artist branding and campaign goals.