Nifemi

Shopify Store Optimization and Marketing Manager

Jay & Mike Street Collection

Jul 2025 - Present • 10 mos

I worked as a Shopify Store Optimization and Marketing Manager for Jay & Mike Street Collection, a modern streetwear and lifestyle fashion brand focused on premium casual wear for young adults and urban fashion enthusiasts. My role involved managing and optimizing the brand’s Shopify store to improve performance, user experience, and conversion rates. I was responsible for refining the store’s structure, including homepage layout, product collections, and navigation flow to ensure a seamless shopping journey that aligns with the brand’s bold and minimal streetwear identity. On the optimization side, I worked on improving product page conversions by enhancing product descriptions, implementing high-quality visual presentation, and adding strategic call-to-action elements. I also optimized the store for mobile responsiveness and speed performance to ensure smooth browsing across all devices, which is critical for fashion shoppers. In addition to store optimization, I handled digital marketing management for the brand. This included planning and executing promotional strategies such as seasonal campaigns, discount offers, and product drops to drive traffic and increase sales. I also supported basic SEO implementation, including keyword optimization for product listings and improving metadata for better search visibility. I monitored store analytics to track customer behavior, identify drop-off points, and improve overall sales funnels. Based on these insights, I made data-driven adjustments to product placement, marketing campaigns, and store design to improve conversion performance. Overall, my work with Jay & Mike Street Collection combined Shopify store optimization and marketing strategy execution, helping transform the store into a more engaging, high-converting eCommerce platform tailored for the competitive streetwear market.

Discord server technician and community management

DXB Crypto

Sep 2023 - Present • 2 yrs 8 mos

I currently serve as a Community Manager and Technical Administrator in a crypto-focused Discord community for a crypto analyst known as DXB, who shares deep market insights, news updates, trading watchlists, technical analysis, and long-term projections aimed at helping members build wealth in the evolving crypto space. My role involves the full setup and ongoing management of the Discord server infrastructure. In 2023, I was responsible for building the server from the ground up, including designing and organizing all essential categories, channels, and roles to ensure a smooth, structured, and scalable community experience. This includes channels for market updates, educational content, announcements, live discussions, and engagement-focused spaces that support active community participation. In addition, I integrated and configured multiple Discord bots to enhance functionality, including automated crypto price tracking and real-time market updates to keep members informed of market movements. I also ensure the server remains technically stable and optimized for user experience. A major part of my responsibility is community security and risk prevention. Given the high-risk nature of crypto communities, I actively manage and implement protective measures to reduce exposure to scams, phishing attempts, and malicious actors, helping maintain a safe and trustworthy environment for all members. Overall, my work combines technical Discord server administration, community engagement strategy, and security oversight to support the growth of a focused Web3 community aimed at educating and empowering future crypto investors.

Shopify Store Design

Early Plays Hub

Jan 2026 - Feb 2026 • 1 mo

I worked as the Shopify Store Designer and Optimization Specialist for a niche eCommerce brand focused on children’s educational products and learning materials, where my responsibility was to design and optimize a fully functional online store that supports product sales, brand trust, and customer experience. My role involved building the Shopify store from the ground up, including selecting and customizing a suitable theme that aligns with the brand’s identity; clean, friendly, and parent-focused. I structured the homepage, product pages, and collection layouts to clearly present educational toys, books, and learning resources in a way that is engaging and easy for parents to navigate. I optimized the store for conversions by improving product page layouts, adding strong call-to-action sections, and integrating trust elements such as reviews, policies, and clear product descriptions. I also ensured that the checkout process was smooth and user-friendly to reduce cart abandonment and increase completed purchases. On the technical side, I handled full Shopify setup including navigation menus, product categorization, payment gateway integration, and mobile responsiveness optimization to ensure a seamless shopping experience across all devices. Additionally, I implemented SEO-friendly structures such as optimized product titles, meta descriptions, and clean URL formatting to improve visibility on search engines and attract organic traffic. Overall, my work focused on transforming the brand’s Shopify store into a professional, high-converting eCommerce platform tailored specifically for parents seeking quality educational products for children.