Nirmal

Assistant Manager Digital & Ecommerce

LAUGFS Lubricants Ltd • Fulltime

Mar 2026 - Present • 7 mos

Assistant Manager – Digital & E-commerce Manage and develop the company’s digital and e-commerce operations, focusing on online sales growth, digital marketing, customer engagement, and overall digital presence. • Manage e-commerce websites and online stores, including WordPress/WooCommerce, product listings, pricing, promotions, content updates, landing pages, and website maintenance. • Plan and execute digital marketing campaigns across Meta, Google Ads, Google Merchant Center, social media, email marketing, and other digital platforms. • Manage online marketplaces such as Daraz and other third-party platforms, including product uploads, campaign participation, promotions, order monitoring, and performance analysis. • Monitor Google Analytics, Google Search Console, advertising platforms, and marketplace data to analyze traffic, conversions, sales, ROAS, CPA, and customer behavior. • Develop and implement SEO strategies, including keyword research, product optimization, website content, metadata, and search visibility improvements. • Coordinate with Sales, Marketing, Finance, IT, Warehouse, and Logistics teams to ensure smooth order processing, stock availability, payments, deliveries, returns, and customer service. • Coordinate online payment gateway integrations and digital payment solutions to improve the customer purchasing experience. • Develop digital content strategies including social media campaigns, product videos, reels, promotional content, and educational content. • Manage and optimize Google Business Profile, social media platforms, and other digital communication channels. • Prepare e-commerce sales, campaign, customer, and performance reports for management review and decision-making. • Coordinate with developers and technology partners on website development, ERP/SAP integrations, hosting, security, system improvements, and technical requirements.

Executive E-Commerce

Rainco Private Limited • Fulltime

Aug 2019 - Apr 2026 • 6 yrs 8 mos

Initiated the e-commerce channel at the current organization and successfully scaled it to achieve sustained revenue growth. Significantly increased annual revenue over a three-year period. Independently developed and managed the company website, contributing significantly to overall company revenue. Executed on-site and off-site SEO strategies, resulting in improved Google rankings and increased organic visibility. Managed and drove online sales growth while continuously improving website performance. Developed and implemented e-commerce strategies, including product merchandising, pricing, and promotional planning. Collaborated with cross-functional teams, including marketing, IT, and supply chain, to ensure a seamless online shopping experience. Monitored product performance metrics and customer feedback to continuously enhance product offerings and user experience.