Manar Elhadad
Digital Marketer and Content Strategist
Skills
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Portfolio
Werkervaring
Senior Digital Marketing & Social Media Specialist
WeOryx • Fulltime
Jan 2023 - Present • 3 yrs 9 mos
Develop and execute data-driven digital marketing and content strategies across Saudi Arabia, Iraq, Libya, and Kuwait, aligning marketing activities with business objectives and regional market needs. Conduct market research, competitor analysis, and SWOT analysis to identify positioning opportunities and growth areas. Develop buyer personas and audience segmentation frameworks for GCC and MENA markets. Plan content strategies, editorial calendars, and platform-specific content. Develop video scripts and oversee content shooting, production, and editing. Manage brand presence across major social media platforms, adapting messaging to local audiences. Execute email marketing initiatives to support engagement and retention. Analyze performance metrics and optimize content strategies based on insights. Collaborate with design, creative, and marketing teams to deliver integrated marketing content.
Content Writer
Mutanaffas Media • Parttime
Jan 2025 - Dec 2025 • 11 mos
Created strategic, engaging, and conversion-oriented content for UAE-based clients across multiple industries, aligning brand messaging with audience needs and business objectives. Developed Instagram content tailored to brand identity and marketing goals. Wrote company profiles communicating brand positioning and value propositions. Participated in client meetings to understand business objectives and target audiences. Created customized content plans for real estate, perfumes, entertainment, restaurants, media, and other sectors. Developed visual content concepts, voice-over scripts, and storytelling frameworks. Aligned content with awareness, engagement, and conversion objectives.
Social Media Specialist & Content Creator
Social Team • Parttime
Dec 2021 - Jun 2025 • 3 yrs 6 mos
Led content-driven marketing planning for brands targeting audiences across Gulf markets and Egypt, combining market insights, strategic planning, and creative execution. Developed marketing plans aligned with business objectives. Conducted market research, competitor analysis, and SWOT assessments. Created buyer personas and audience segmentation frameworks. Developed content strategies and monthly editorial calendars based on brand goals and regional insights. Created video scripts and supervised visual content execution with creative teams. Managed and optimized Instagram and TikTok content using performance insights to improve brand awareness and engagement.