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Creative Director
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Creative Director
Leo Burnett • Fulltime
Oct 2021 - Present • 5 yrs
- Led the end-to-end planning and execution of over 25+ integrated marketing campaigns across ATL, BTL, and digital platforms. - Scripted 20+ TVCs, DVCs, and branded documentaries; optimized content for target platforms including Meta Ads, YouTube, and broadcast. - Written and conceptualized the award case studies for various global awards, as both, case boards and case video for clients. - Spearheaded, developed, and presented creative proposals as pitches.
Creative Associate & Copywriter
Message Communications • Fulltime
Feb 2016 - Apr 2017 • 1 yr 2 mos
Developed brand concepts, jingle scripts, and press-ready advertising material. Worked directly with clients to translate briefs into actionable creatives and helped produce content strategies for social campaigns and print advertisements.