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Social media manager
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Instagram Content Creator & Social Media Manager
Fiverr • Freelance
Oct 2025 - Present • 10 mos
I managed and developed Instagram content for a growing brand looking to build a more consistent and professional online presence. My work focused on creating audience-focused content, maintaining a consistent visual identity, planning content themes, writing captions, and developing engaging posts designed to increase brand visibility and encourage audience interaction. I created a combination of educational, promotional, lifestyle, and engagement-focused content while adapting the messaging and visuals to the brand's target audience. I also planned short-form video ideas and Reels content to complement the static posts and give the account a stronger content mix. Key responsibilities included: • Instagram content planning • Social media post creation • Carousel design • Caption writing • Content calendar planning • Reels and short-form video concepts • Audience-focused content strategy • Brand consistency • Competitor/content research • Performance monitoring I maintained clear communication throughout the project, worked according to agreed deadlines, and used content performance insights to guide future content decisions.