
Novel lift
Pinterest marketing specialist
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Senior Pinterest Marketing & Etsy Growth Strategist
Freelance / Digital Agency Partner • Freelance
May 2024 - Present • 2 yrs 4 mos
Specialized in driving organic traffic, brand visibility, and revenue growth for E-commerce stores, Etsy sellers, and independent brands. I deliver end-to-end Pinterest channel management, search engine optimization (SEO), and conversion-focused content strategies. Key Responsibilities & Achievements: Pinterest Channel Management: Execute multi-pin publishing workflows, custom visual asset design, and automated scheduling via Tailwind to scale profile impressions and click-through rates. Etsy & Search Optimization: Conduct deep keyword research and metadata optimization (titles, tags, and shop descriptions) to rank client products on high-intent search pages. Conversion & Analytics Tracking: Audit store traffic, evaluate audience engagement, and build data-driven sales funnels that turn search visibility into direct shop sessions and revenue. Brand Building: Craft cohesive visual identities, board structures, and high-CTR visual assets designed to convert casual searchers into loyal followers and clients.