Muhammad Rizwan

Founder and Local SEO Strategist

Nucleus SEO • ZZP

Dec 2025 - Present • 5 mos

Founded Nucleus SEO in 2026 . Built the agency from ground up into a specialized Local SEO consultancy serving US-based local service businesses from Scottsdale, Arizona. Key responsibilities and achievements: - Serving clients across 10+ local service niches including roofing, HVAC, dental, pest control, water damage, tree service, garage doors and aesthetics - Specializing in Google Business Profile optimization and Google Maps Pack rankings - Pioneer in AI Search Optimization, helping clients get cited in ChatGPT, Perplexity and other AI platforms with documented revenue results - Delivering complete Local SEO campaigns including technical audits, content strategy, link building and citation management - Using Google Search Console data to build compelling case studies with real, measurable results - Educating clients on SEO as an ongoing process with transparent reporting and clear ROI documentation - Maintaining 100% client satisfaction through detailed reporting and proactive communication Built a reputation as a trusted Local SEO specialist for US markets with a focus on sustainable, long-term rankings and real business growth.

Local SEO Consultant

Ethisol • Freelance

Dec 2025 - Present • 5 mos

Working as a dedicated Local SEO Consultant for Ethisol, a US-based digital marketing agency, delivering specialist local search strategies for their clients across multiple industries. Key responsibilities and achievements: - Auditing and optimizing Google Business Profiles for clients in roofing, HVAC, dental and pest control niches - Building and executing Map Pack ranking strategies that move clients from invisible to top 3 positions - Conducting full technical SEO audits and delivering actionable fix plans - Performing in-depth keyword research targeting high-intent local search terms - Building local citation profiles and managing NAP consistency across directories - Implementing AI search optimization so clients appear in ChatGPT and other AI platforms - Providing detailed monthly reports with transparent performance data and clear next steps Helped multiple clients achieve first page rankings and significant increases in calls, leads and foot traffic through strategic local search optimization.

Head of Digital Marketing

Avologix • Parttime

Jan 2022 - Present • 4 yrs 4 mos

Leading all digital marketing operations for Avologix, a Texas-based software development company. My role focuses on building and executing Local SEO strategies that drive qualified leads and increase online visibility in competitive US markets. Key responsibilities and achievements: - Managing Google Business Profile optimization and maintaining top Map Pack rankings - Developing and executing technical SEO strategies including site audits, Core Web Vitals, and schema markup - Running keyword research and competitor analysis to identify growth opportunities - Creating and optimizing content strategies aligned with search intent - Implementing AI search optimization strategies to get the brand cited in ChatGPT and Perplexity - Tracking and reporting performance using Google Search Console, SEMrush and Ahrefs - Managing Google Ads campaigns to support organic strategy Consistently delivering measurable improvements in organic traffic, local rankings and lead generation for the company and its clients.