
OLUWATOSIN
Email Marketing Specialist
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EMAIL MARKETING SPECIALIST
Self Employed • Freelance
Feb 2023 - Present • 3 yrs 8 mos
As an Email Marketing Specialist, I help businesses create and manage effective email marketing campaigns designed to engage customers, nurture leads, and support ecommerce growth. My experience includes creating promotional campaigns, newsletters, automated email flows, welcome sequences, abandoned cart emails, customer segmentation, and retention campaigns. I work with platforms such as Klaviyo, Mailchimp, Omnisend, and Active Campaign to build organized and customer-focused email strategies. I also review campaign performance and optimize email content, targeting, and workflows to improve engagement and overall campaign effectiveness. My approach focuses on clear communication, relevant messaging, consistent customer engagement, and creating email experiences that support long-term business growth.