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Over mij
I bring 20+ years of cosmetics experience - behind the product, not just in front of it: development, lab work, production, private label, brand building, marketing, texture logic, client feedback, and real product use.
I help individuals make smarter skincare decisions: what to keep, pause, replace, use differently, or stop buying.
I also help beauty founders turn product ideas, sample impressions, and scattered launch thoughts into clearer briefs, better lab feedback, and practical next steps.
No brand affiliations.
Less beauty noise, better product decisions.
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