Maicon

Email Campaign and Newsletter Designer

We Love All People • Freelance

Apr 2025 - Present • 1 yr 1 mo

As an Email Campaign and Newsletter Designer, I focused on creating engaging and conversion-driven email designs for businesses across various industries, with a strong emphasis on ecommerce and digital brands. My role involved designing and executing email campaigns that align with brand identity while maximizing user engagement and click-through rates. I created high-quality newsletter designs, promotional emails, and branded templates using tools like Figma, ensuring visual consistency and modern design standards. I also developed responsive email templates using HTML and CSS, making sure emails render perfectly across all devices and email clients. In addition to design, I worked closely with clients to understand their marketing goals and translate them into effective email communication strategies. I incorporated persuasive email copywriting techniques and clear call-to-action structures to drive conversions and improve overall campaign performance. I also supported clients with campaign setup on platforms like Mailchimp and Flodesk, ensuring proper list management, segmentation, and scheduling. My work helped businesses improve their email marketing presence, maintain consistent communication with their audience, and generate steady engagement through well-crafted email campaigns.

Klaviyo Email Marketing Specialist

Kid's Shop • Freelance

Jan 2025 - Present • 1 yr 4 mos

As a Klaviyo Email Marketing Specialist, I have worked with multiple ecommerce brands to design and implement high-converting email marketing systems that drive consistent revenue growth. My role focuses on building and optimizing complete email marketing strategies, including campaign planning, audience segmentation, and lifecycle automation. I develop advanced Klaviyo flows such as welcome series, abandoned cart, browse abandonment, post-purchase, win-back, and customer retention sequences tailored to each brand’s unique customer journey. I specialize in responsive email design and custom HTML email templates that ensure seamless user experience across all devices. I also handle email copywriting with a strong focus on conversion psychology, ensuring every message drives engagement and action. Beyond setup, I continuously monitor performance metrics such as open rates, click-through rates, and conversion rates to optimize campaigns for maximum ROI. Additionally, I integrate Klaviyo with Shopify stores to enable real-time data tracking, behavioral targeting, and personalized email automation. My approach combines strategy, design, and data analysis to create scalable email systems that not only increase sales but also build long-term customer relationships.

Email Marketing Automation Expert

Obey Alliance • Freelance

Mar 2024 - Present • 2 yrs 2 mos

In my role as an Email Marketing Automation Expert, I collaborated with ecommerce brands and digital agencies to build and scale automated email marketing systems across platforms such as Klaviyo, Mailchimp, Brevo, and Omnisend. I was responsible for creating end-to-end email funnels that convert leads into paying customers and increase customer lifetime value. My work involved developing strategic email automation workflows, including lead nurturing sequences, promotional campaigns, re-engagement flows, and upsell/cross-sell automation. I implemented advanced segmentation strategies based on user behavior, purchase history, and engagement data to deliver highly personalized email experiences. I also led the design and development of visually compelling email templates using Figma and converted them into responsive HTML email templates optimized for deliverability and performance. My campaigns consistently improved key metrics such as deliverability rates, inbox placement, and overall campaign ROI. Through continuous A/B testing, analytics tracking, and campaign optimization, I ensured that every email marketing effort was data-driven and aligned with business growth objectives. My contribution helped brands streamline their email marketing operations and achieve measurable revenue impact.