
olasukami U
BOOST SHOPIFY SALES AND CONVERSIONS SEO AND PAID ADVERTISING
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Shopify Marketing Specialist
Shopify • Freelance
May 2026 - Jul 2026 • 2 mos
Shopify Marketing Specialist Developed and executed Shopify marketing strategies focused on addressing low sales and conversion rates, using store performance data and customer behavior to identify key growth opportunities. Improved organic visibility through Shopify SEO, optimizing product pages, collections, metadata, keywords, and on-page content to attract more qualified traffic. Planned and managed, paid advertising campaigns, across relevant digital channels, targeting high intent audiences and optimizing campaigns based on traffic, conversion, and return on ad spend performance. * Analyzed customer journeys, product page performance, and conversion behavior to identify barriers affecting sales and recommended targeted improvements to increase customer engagement and purchases. * Continuously tested and refined SEO and paid acquisition strategies to improve qualified traffic, conversion opportunities, and overall Shopify store performance. * Communicated marketing findings and recommendations in clear business terms, connecting each identified problem with a practical solution and measurable performance objective.