Oliver Moore

Music Distribution and Radio Promotion Coordinator

Radio 538 • Fulltime

Feb 2022 - Present • 4 yrs 4 mos

Coordinated strategic music distribution and radio promotion campaigns for independent artists and record labels across Canada, the United States, and Europe. Specialized in connecting artists with college radio stations, DJ networks, internet radio platforms, and curated playlist channels that aligned with each artist’s genre, audience, and creative direction. Developed and maintained strong professional relationships with radio curators, DJs, playlist editors, and music promotion networks to secure targeted placements and consistent exposure opportunities. Focused on building authentic promotional partnerships that supported long term artist growth rather than relying on inflated traffic sources or low quality engagement methods. Managed outreach campaigns designed to increase radio airplay, improve regional visibility, and strengthen organic music discovery across multiple markets. Worked closely with artists to identify the most relevant audience segments and promotional channels based on listening behavior, genre trends, and campaign objectives. Tracked and analyzed campaign performance using listener analytics, geographic insights, streaming data, and engagement metrics to evaluate effectiveness and refine future promotion strategies. This data driven approach contributed to stronger audience retention, improved market targeting, and more sustainable growth outcomes for artists. Successfully helped multiple artists expand into new territories, increase audience engagement, and build consistent exposure through strategic radio promotion, playlist outreach, and audience focused music distribution campaigns.

Senior Music Promotion Specialist for Spotify

Spotify • Freelance

May 2021 - Nov 2024 • 3 yrs 6 mos

Worked with independent artists, emerging musicians, and small record labels across multiple music genres to develop and execute strategic music promotion campaigns focused on Spotify growth, audience engagement, and digital brand visibility. Specialized in Spotify promotion strategies, college radio outreach, and digital music marketing campaigns designed to increase streams, monthly listeners, playlist traction, and overall artist discovery. Managed targeted Spotify advertising campaigns that improved listener retention, enhanced algorithmic performance, and boosted organic growth across artist profiles. Built and maintained strong relationships with over 1,000 college radio stations, internet radio stations, program directors, playlist curators, music bloggers, and online music platforms to secure consistent airplay, playlist placements, and promotional opportunities for artists. Collaborated closely with artists and labels to create customized marketing strategies that increased fan engagement, improved streaming performance, and strengthened online presence across digital platforms. Successfully helped multiple artists grow from low streaming numbers to consistent monthly listeners and active fan communities through organic promotion methods, strategic audience targeting, and long-term music marketing campaigns.